Lush believe in the naked truth. That means being proud of every step our products take towards your door, from ethically sourcing ingredients to creating reusable gift packaging. We’ve just made our mail order naked… and we want to shout about it from the rooftops!
The quest for the perfect parcel was passed down to Lush by our predecessors Cosmetics to Go. Back in 1988, Cosmetics to Go were paving the way for many of the iconic products and beliefs that make up Lush today; they were thinking outside the box and standing up for ethical and environmental concerns. They were also thinking inside the box, paying attention to the little details that made their products so unique… The only thing left to think about was the box itself!
This quickly became the goal of Lush co-founder Rowena who designed a suitcase style package ideal for showcasing the Cosmetics to Go products in shredded paper and decked in bright stamps and stickers.
Since that day, it’s been a journey that only leads up for Lush packaging. In 2006, customers bought Lush naked shampoo bars rather than packaged liquid alternatives, saving 3 million plastic bottles from being made, transported and disposed of. On 12th July 2007, Lush staff across 55 cities in the UK put their bravery on show and went naked to campaign against the environmental damage caused by excessive product packaging.
Now, we’re ready to unveil a new packaging innovation. We’re going to be shipping our solid products straight to you naked (don’t worry about the squidgy and delicate ones, they’ll still have biodegradable, compostable cellulose wrap). This may seem like a small change, but it will save more than half a million cellulose bags a year!
The transformations go beyond minimising product packaging. We’re also utilising even more of the sheet board in manufacture, which means that our boxes will use less cardboard and generate less waste whilst still being made from 100% recycled material. That includes the seal, which utilises a water-based glue. The cherry on the cake is that they are just as tough and durable as they were before.
Upcycling and reusing is a key Lush value and so, in addition to minimising the amount of cardboard used, you may have also noticed the beautiful designs on the box containing your Lush haul's. London based graphic designers MinaLima have worked hard to make a box so special that customers would simply have to keep it, and reuse it again and again!
Opening up your box, you’ll find your fresh naked products protected and separated by recycled cardboard dividers to stop any colour blending. They’ll be safely nestled in eco-flo chips, a fantastic alternative to polystyrene that has a potato starch base; this makes it biodegrade quickly in water and soil.
Even your What’s in my parcel leaflet will be printed on double-sided 100% recycled paper.
All this gives you the freedom to start sending birthday gifts in their birthday suits, giving presents with a clear conscience and treating yourself to a bath without unnecessary, environmentally-damaging unwrapping. You don’t have to listen to us if you don’t want to… the real proof is in the packing.