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Buy More to Save More (Rainforest)

The biggest deals of the season to make you feel special.

Don’t miss the chance for massive savings, as when you buy any of these products you are helping to save ecosystems and protect biodiversity somewhere in the world.

It’s imperative that we pay attention to the impact purchasing practices can have on our planet.  Consumer demand for cheap deals can drive the demand for mass-produced, cheap materials - taking land away from precious ecosystems for intense, chemical-based (pesticide) farming. This often has a devastating impact on wildlife, forest and indigenous people’s land rights. 

At Lush, over the past 15 years we have come to realise that one of the biggest contributions we can make in our supply chain is to support that more and more land is managed regeneratively.  In particular, we must ensure that there is no deforestation in our supply chain, quite the contrary, that we can actually achieve net afforestation through our purchasing practices. There are many benefits in this: helping to reduce the severity of climate change, better water management and conservation, improved human health and livelihoods and having a positive impact on biodiversity.

We lead with biodiversity - and a commitment to life and diversity within our supply chain. We have strategically placed ‘sourcing hubs’ in biodiversity hotspots around the world in order to ensure that any raw materials or essential oils processing in these ecosystems are done with positive impact, enhancing biodiversity, not destroying it. 

At Lush, we are dependent on 320 unique plant species.  These ingredients need pollinators, specific microclimates, soil microbiology etc to exist. Without biodiversity, and indigenous forest management, which covers over 8 billion acres of forestlands - a collapse of such ecosystems could mean crop failure and unavailability of food and other natural resources. We have already started witnessing an increase in crop failures in our Buying team, materials become unavailable or the resulting big price increases. 

Cadi Pink, Creative Buyer at Lush: “We’ve seen from a sourcing perspective that indigenous communities are mostly at the forefront of resistance against deforestation for development and expansion of monocultures. 

When you understand the efforts made by indigenous people to protect forests, it’s devastating they are amongst those most dramatically impacted by climate change, despite contributing the least to its causes. Indigenous methods and knowledge around forest management is what is actively increasing carbon stocks, managing the right balance in biodiversity to prevent ecosystem collapse."

When you buy a product that contains any of these ingredients, there is hope for the forest in that product. 

Patchouli oil 

Lush purchases dark patchouli oil from Gayo Lues Permaculture Centre in Sumatra, Indonesia. It was founded in partnership between Lush and The Orangutan Information Centre and the patchouli oil is the first in the region to be guaranteed 100% linked to zero deforestation.  This is a great example of how purchasing a material can have a positive impact on preventing deforestation, building soil, allowing forests to regenerate, providing support for ecological growing of foods and cash crops, green technology & prevention of forest fires. 

Patchouli oil can be found in Lord of Misrule shower gel and Blue Skies and Fluffy White Clouds bubble bar.

Tonka Absolute 

We buy tonka beans directly from Kayapo communities in the Xingu river basin of the Amazon in Brazil - a very important area for biodiversity. 

In 2020 Lush also chose to provide funds to host a historical gathering of over 45 indigenous ethnicities in Brazil organised by our Tonka partners, Instituo Raoni, to respond to the forest fires. 

Tonka Absolute can be found in Sleepy body lotion, Beauty Sleep face mask and Twilight bath bomb. 


Organic DRF Alcohol 

The denatured organic ethanol in our fragrance range, comes from fermented sugarcane, produced by a carbon-neutral company in Brazil. They don’t use pesticides and pay attention to the environmental and human impact of every aspect of the cultivation and processing of sugar cane which is done in a circular zero-waste system. 

They’re also helping to bring back some of the animals in the area which are on the brink of extinction. Recovering the land and replanting around 2.6 million trees

Organic DRF Alcohol can be found in Twilight body spray and Rentless perfume. 

Brazil Nut oil 

The Brazil nuts that produce our nourishing Brazil Nut Oil are purchased from 138 rainforest  concessions in Peru. The Castañeros people move to the middle of the Amazon forest during harvest time, where they build their camps and search vast areas of jungle for Brazil nuts.  To ensure natural regeneration of the Brazil Nut tree the Castañeros ensure that each concession is divided into sections and only one section is harvested each year, allowing the other areas to regenerate without intrusion.

Our rose-scented body conditioner Ro's Argan contains Organic Brazil Nut Oil.

Fair Trade Cocoa Butter

Lush’s new Charity Pot Coin contains a new source of skin-softening Organic Cocoa Butter,  from a network of regenerative agriculturalists in Sierra Leone, who are helping to reforest an endangered biodiversity hotspot. With the devoted reforestation work by forest-edge farming communities, the lustre of Sierra Leone’s green diamond is returning, offering hope for fairer farming practices and for the rich biodiversity of the Gola Rainforest.

Moving forward, Tradin Organic Sierra Leone are increasing their support across the bioregion. The company soon hopes to offer climate positive cocoa, meaning that the agriculture practices sequester more carbon than the process creates. This is a beacon of optimism for such a widely used food and cosmetic ingredient.

Fair Trade Cocoa Butter can be found in Charity Pot Coin

Read more on this story in the Lush Times, in shops January 2021.


Comment (1)
1 Comment


about 4 months ago

I love this! The amount of consumption this time of year (especially with the American Black Friday nonsense) has always been something I’ve struggled to comprehend but this article highlights the reasons why we shouldn’t give into temptation on the wrong things so eloquently. Thank you for caring Lush, who needs cheap and nasty Black Friday when you can save a rainforest?