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The majority of this funding is allocated to small, grassroots groups that are often best placed to make a real difference with limited resources and often struggle to find funding. All the groups you’ve funded have annual incomes of less than £250,000 and most are substantially smaller than this and run entirely or predominantly by volunteers, meaning that your money doesn’t go towards paying salaries. Projects that aim to change opinion and behaviour through raising awareness of issues, activism, education and campaigning take priority, particularly because this kind of work is not well funded elsewhere.
Charity Pot is now sold in 36 different countries, but at first it debuted in only a few. Here’s how this globetrotter has gone international:
2007: Charity Pot launches in the UK, Ireland, the USA, Japan, Canada and Holland.
2008: Austria, Philippines, Switzerland, Australia, New Zealand get on board.
2009: Charity Pot heads to Russia, Croatia, Spain and Finland.
2010: Hong Kong, Sweden, Hungary, Italy, Norway and Chile also want a piece of the action.
2011: Germany joins in.
2012: Charity Pot heads over to Panama and France
2013: Korea launches the lotion.
2014: Belgium, Luxembourg, Mexico, Czech Republic, Lebanon, South Africa, Singapore, UAE, Qatar and Kuwait join the party.
2015: Portugal and Brazil introduce their customers to Charity Pot.
In addition, in 2014, Charity Pot was also reformulated to include Slush Fund ingredients: fresh aloe gel from Laikipia, Kenya, Fair Trade shea butter from Ghana and Fair Trade, organic cocoa butter from the Comunidad de Paz de San José de Apartadó in Colombia. The co-operatives and groups growing and harvesting these ingredients do so sustainably (and increasingly regeneratively), using their expertise to produce high-quality ingredients which feel beautiful on the skin and benefit their own communities.
Join us in celebrating Charity Pot’s 10th birthday by exploring the timeline, snapping a selfie, and of course by indulging in a lovely pot all to yourself.