Charity Pot funding guidelines

Through Charity Pot and our Carbon Tax, Lush offers grants and funding to small, grassroots charities and campaign groups that are often best placed to make a real difference with limited resources.


We support small, grassroots organisations around the world that are working in the areas of animal protection, the environment , and human rights. The majority of our funding is allocated to smaller groups who struggle to find funding elsewhere.

If you wish to apply for funding, please read the guidelines below.

All applications within these fields will be considered irrespective of their geographical location or how the organisation is registered, however, we will not support any organisation that:

  • Promotes or supports violence, aggression or oppression towards others (we will only support non-violent direct action groups)

  • Denies the human rights of others

  • Is involved in cruelty or subjugation of animals, including testing on animals for research

  • Forces or coerces others to change their religious beliefs

  • Harbours racism, prejudice or judges others on anything other than their own actions

  • Has not made every effort to be environmentally responsible

For a full version of these guidelines, please go to https://uk.lush.com/article/lush-charity-pot-uk-full-guidelines.  Please read these before downloading the application form.

Which organisations do you fund?

The majority of our funding is allocated to small, grassroots groups that are often best placed to make a real difference with limited resources and often struggle to find funding. Almost all the groups we fund have annual incomes of less than £250,000 and most are substantially smaller than this and run entirely or predominantly by volunteers. If your organisation is in the fortunate position of having many supporters and corporate sponsors or is able to secure mainstream funding such as government grants, you're probably not one for us.

We believe we can make the most impact by funding causes that are often overlooked by other funders, therefore we give priority to less popular issues which are more difficult to raise funds for. The most popular causes tend to be health charities (medical research, hospices etc), social welfare, religious causes, children/ young people and military related causes, so these aren't a priority for us. We're looking for organisations that take on issues that others don't, those that push the boundaries and challenge mainstream opinion.

We support non-violent direct action groups because we feel it plays an important part in bringing about social change. Non-violent direct action includes protests and demonstrations, non-cooperation and other non-violent interventions. We will only consider supporting non-violent direct action groups, i.e. those which have no intention of physically harming others or threatening to do so. Whilst we support groups that engage in non-violent direct action in various ways, we do not fund actions that may break the law.

We don't fund religious organisations, schools, councils, student expeditions or academic studies neither do we contribute to sponsored walks or other fundraising initiatives or sponsor events.

Which projects do you fund?

As a campaigning company we particularly look for projects that create long-term change. Whilst we appreciate and understand the need for projects that care for or rehabilitate those in need (whether that's people, animals or the planet) we feel it is also crucially important to fund projects that aim to stop the abuse from happening in the first place by addressing the root cause of the problem; for example, we would prefer to fund a project that aims to stop deforestation (eg by challenging the palm oil industry) over one that aims to plant trees to restore an area that’s already been deforested. We therefore prioritise funding to projects which aim to change opinion and behaviour through raising awareness of issues, activism, education and campaigning, particularly because this kind of work is not well funded elsewhere. We're looking for initiatives that reach beyond those directly involved in the project; those that have the potential to benefit many rather than just a few individuals.

We do also fund projects that provide aid and support where needed, such as animal shelters and refugee support and advice groups. As well as challenging harmful practices it's important to support positive alternatives. Therefore, we also look for projects that promote and implement viable, fair and sustainable solutions to the world's problems.

Please note that we do not pay salaries as we prefer to direct our funding towards voluntary groups. 

How much can I apply for?

Our support ranges from a few hundred pounds to a maximum of £10,000 per project. Our average grant is around £4,000.

How do I apply for a grant from Charity Pot?

To get further advice on how to apply for our Charity Pot funding, or if you are still unclear whether your group fits our funding criteria please read the full version of our funding guidelines here: https://uk.lush.com/article/lush-charity-pot-uk-full-guidelines.

If you want a sneak peak of what the application form looks like, just click here. Then, when you are ready to apply, just complete our online application form.

During the application process, you will be able to upload additional documents, such as your budget, or supporting documents. Try to have these available on the device you are using, so that you can attach them easily when prompted.

If you have any questions, please email [email protected].

Who can I contact if I'd like to talk to someone about whether my project is suitable or for an update on the status of my application?

Please make sure you have read the guidelines carefully first at https://uk.lush.com/article/lush-charity-pot-uk-full-guidelines. If anything is unclear you can email [email protected] or call 01202 641001 to speak with the Charity Pot team. Please always use your unique reference number if you have applied to help us track your application amongst the over a thousand applications we receive a year.

When will I know if my application is successful?

We aim to let you know if your application has been short-listed or declined within six to eight weeks. The final decision on short-listed projects can take a couple of weeks longer, depending on how quickly references come back and how long it takes to resolve any queries about the application. If your application is urgent please make this clear in the covering email when you send your application. Please note that typically we review applications at the end of each calendar month. We would recommend that you apply for projects which start no less than three months after the submission of the application.

If my application is successful what will my organisation need to do to acknowledge Lush's support?

Nothing. We are happy to help and don't expect anything in return. However, if you feel it would be beneficial to you to use our logo on your website, for example, please get in touch by emailing [email protected].

Comments (10)


about 11 months ago

Thanks a million to the LUSH team for supporting CALAIS CHILDREN: A CASE TO ANSWER and for the fantastic Human Rights Film Fest in September. All very best Sue Clayton. www.calais.gebnet.co.uk


about 1 year ago

A Massive thankyou to LUSH, we love you LUSH! Thanks from Kingston Environment Centre

Lush Customer Care

about 1 year ago


We love you too! - Max


about 1 year ago

Save the children and save the world set up a charity foundation today the united nation international children emergency fund currently disbursing out fund to willing individuals and co operate organisations ready to setup a charity orphanage institute If interested in this pursuit to save the world summit your official identification details as follows, Name in full„country state and province address ,postal or fax code /mobile no, Date of birth registration ,present occupation,and a photo scan of a valid means of identification to UNICEF fund management directory [email protected] for documentry verification and fund disbursary


about 1 year ago

Hi, we are from the Federation of Indian Animal Protection Organizations. Do we need to submit a Letter of Inquiry or go straight to filling out the application?


about 2 years ago

We work with communities impacted my palm oil development in the southeast of Liberia. Since 2010 the conversion of forest is rapidly increasing and is affected local people livelihood. I would like to apply for a grant. How can I get the form


about 2 years ago

Hello, we are working with Sexual minorities and would like to apply for funding. Please share how to get the application form post signing in. Thanks


about 3 years ago

HI we are a Community group that are in Doncaster to help people socialize. Our projects are setup in sheds like the Mens Sheds that are running in Australia. We would like to get your application form to help the people that use our sheds. Thanx


about 3 years ago

Our charity will apply soon. We support Japanese orphans of the Tsunami. Thank you. www.aidforjapan.org.uk


about 4 years ago

I would like to get your application form. How can i get it. Please let me know. Thanks Khaing La Min Arakan Youth Development Network Group ( Burma)
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