The Lush Labs App is a place for you to see our latest big ideas and digital innovation as they happen, but most importantly, a place where you, our digital community, can get involved. We’re inviting you to test run apps as they are created by our in house tech R&D team, the Tech Warriors.
Creativity is often at its finest when we are presented with challenges or problems to solve. Perhaps this is why the Lush Directors decided to present themselves with a hypothetical challenge in the form of a waterless, signage-free bath bomb shop.
After much spitballing, design for Lush Harajuku (an exclusive bath bomb shop in Japan), it was decided that Harajuku would be the first Lush shop without demo stations or signage with information such as price and ingredients. But how would customers learn about the products and still have a five star shop experience?
The tech warriors were on hand to develop a digital solution in the form of the Lush Labs App. The app includes a feature called Lush Lens, which allows customers to easily learn about and identify packaging-free products by snapping a photo of the item.
Lush Lens is just one of many features that sits in the Lush Labs App, a place for Lush’s latest digital experiments to be housed. The main objective of the App is to continue providing a Lush experience that is fresh, innovative, and most suited to your customer needs. We’ll continue to create new apps shaped by your feedback and with the creativity of our developers.
The latest feature in development for the Lush Labs app is Lush Connect, a customer engagement tool built through a quest to reduce our reliance on borrowed social media platforms. In April 2019, we announced that we would no longer be actively posting from six of the Lush brand channels on Instagram, Facebook and Twitter. Lush Connect fuses live chat with Customer Care, with a news feed of content and announcements posted by users - from founders to fans.
Development of the app
The Tech Warriors are an in-house R&D team who work on concepting tech solutions to real world problems. Whether they’re working on utilising AI technology, or building their own ethical innovations, the department are dedicated to discovering, reimagining and reshaping how Lush utilises and integrates technologies across the business and beyond. Adam Goswell, who leads the team that develops digital projects like apps and websites, explains:
"Unconventional ideas such as removing conventional equipment and replacing it with digital technology, or removing owned platforms in favour of building our own is challenging for the Tech Warriors team, but at the same time it vastly increases creativity and our motivation for development.
"The most unique thing about the Lush Labs App is the development process. We don't invest a huge amount in market research and advance planning like other companies. This is because we feel we can create products that perfectly suit the needs of users by quickly trying creative ideas that customers can test, and then listening to their feedback before iterating and perfecting as we go.”
Not a company to shy away from kooky concepts, recent ideas in the pipeline include a device that changes the music and colour in your bathroom to match your chosen bath bomb, and an original voice system that answers when spoken to.
If that’s all sounding a little space age though, here are a few exciting applications you’ll find within the Lush Labs App.
Lush Lens helps you to identify packaging-free products and learn about their ingredients, benefits and use. You can even watch digital demos with the touch of a button. Simply take a photo of the product you want to know more about and the app will automatically tell you more. Currently the app features products that appear in any Lush Naked Shop, where you’ll be able to use this smart app to cruise the shelves, but depending on your feedback, we hope to add all packaging-free products to the app in the future.
AR Bath Bomb Hunt
Crack clues in seven countries around the world, and discover giant AR bath bombs. Who knows, maybe there’s one hidden in your nearest city! Once you’ve found a virtual bath bomb you can share your victory with friends.
Meet your new best bathing buddy - introducing Harajuku Friends, the app where you can choose from seven AR bath bomb stickers. Watch as these animated characters get expressive, then take a photo to share them with your pals!
There’s more to come
We’ll be adding new features and applications to Lush Labs App as we work on them, optimising their functionality based on you feedback and impressions. Download the Lush Labs App today and start your adventure.