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Fighting Animal Testing Campaign

One of our most prolific campaigns to date, we are still fighting animal testing to this day.

Like many people, Lush is of the opinion that animal testing is cruel, inhumane and in this day and age unnecessary.

Animal testing has been forgotten about by the media to a certain extent and when something goes from the public eye it is very easy to forget about it and presume it's not happening anymore.

What Lush did on the 24th of April 2012, was to bring animal testing back into the public eye in the most dramatic way possible.

A young woman was dragged through the streets of London to the flagship Regent Street store where she was placed in the window on a bench, like a laboratory animal, and experimented on in the full view of horrified shoppers. She had drops put into her eyes, was injected, force fed with her mouth held open by separators and had some of her hair shaved off, all to provide a visual representation of what laboratory animals go through every day. This was all live streamed online and went on for over ten hours.

Outside of the store, staff ensured that people knew why it was happening, what it represented and that any young children were not traumatised. The audience were encouraged to sign the cosmetics testing directive petition to ban the sale of all animal tested products in the EU.

The petition was available in all Lush shops and online at the Lush website and all Lush stores were encouraged to hold their own demonstrations as the 24th of April is World Animals in laboratories day.

The final part of the cosmetics testing directive banning the sale and marketing of all animal tested cosmetics in the EU was finally made law on the 11th of July 2013.

But the implementation of the cosmetics testing directive wasn’t the end. Worldwide animals are still being abused in cruel and unnecessary tests - in China it is mandatory that all cosmetics products are tested on animals before they are allowed to go on sale. It's a sad fact that animal testing still goes on in many other countries; while animal testing still exists Lush will continue to fight against it.

To find out more about what Lush is doing to fight cruelty against animal, head to

Lush Fighting Animal Testing: Live Demonstration at Regents Street

While animal testing still exists Lush will continue to fight against it.

Comments (7)


about 2 years ago

What you people at Lush do against animal testing is great. Thank you so much for standing up against this cruel way. Thank you.


about 5 years ago

This is not how animal testing is carried out: reduction, refinement, replacement. Animals don't needlessly suffer, which is why, if you look at LUSH policy, they still test on animals!


about 5 years ago

They keep asking for delays!! Soon there will be no more delays they can make because all the animals would of been slaughtered I really recommend you buy the against animal testing bag!!!!!!

Alma from DK

about 5 years ago

Wow, this is truly and deeply touching and frightening to see! I would freak out and be really scared if I was walking past and seeing this. I'm so glad you did something like this and that you also do tell the people what's going on. It just shows that LUSH really do care for what they believe in and that they have the power to change the world. Big thumbs up!


about 4 years ago

I know I would be freaked out


about 5 years ago

Women are always used in these campains. I have never seen a man being tested on. Maybe you should try it out next time.


about 4 years ago

good point !