The fresher the ingredient the more nutrients it contains. Daniel Campbell, rock star turned Lush cosmetic scientist (our very own Brian Cox), explains that: “fruit receives a constant flow of energy from the tree. The minute it leaves the branch it starts to decompose. The sooner we use it, the higher its nutrients and the greater the benefit to your skin."
Fresh is the cornerstone of Lush products. We not only tell you when you should use your products by, but when they were made, to make sure you know exactly how fresh your cosmetics are. Where possible we always use fresh, seasonal ingredients that are ethically sourced to make sure we know exactly where they come from.
We believe fresh is better; do you?