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Freshness policy

Fresh ingredients are intrinsic to Lush - it’s at the heart of our philosophy

Eating an apple picked straight off the tree is of course best for a healthy body.... and fresh, handmade cosmetics are much like food in the way that they provide goodness to feed your skin. The finest fresh ingredients have a far more nutritious and effective action on the skin, hair and mind than long-lasting, heavily preserved beauty products. Fresh raw ingredients which have not broken down or aged have ACTIVE properties, especially the vitamins, minerals and enzymes with wonderful benefits. Essential oils are also most potent and effective when freshly extracted from the plant or flower source.

Natural ingredients, plants, clays, butters and essential oils have been used for hundreds of years because they have a proven history of effective, safe use and are much kinder for the environment. In contrast, science, chemicals and claims of miracle formulas may sound exciting and offer promises of anti-aging etc but how safe and effective are they and what evidence supports their claims?

At Lush we have been working with fresh produce for many years and have vast experience of how to formulate, manufacture and look after products that incorporate whole fruits and vegetables, organic wherever possible. We have discovered that using the whole fruit or vegetable is infinitely more beneficial than isolating a property and removing it from a fruit, vegetable or natural material and adding it to a cosmetic product to try to recreate its function. At Lush we minimise the use of synthetics and preservatives - 65% of products are self-preserving. We take special care to ensure we use only the safest and mildest preservatives we know. Our fresh masks are as nutritious as fruit smoothies for the face - 100% natural, totally unpreserved - they are the centre piece of our shops.

We believe that customers have the right to know exactly what is in the products they buy, and our ingredients are therefore quantitatively marked on all labels.  Our products are suitable for both vegetarians and vegans - this information is clearly marked on labels for customers to chose which products are suitable for them.

Over years of gaining knowledge and expertise, and listening to our customers needs, we have created a comprehensive range of carefully formulated products that are as fresh and effective as they are pleasurable to use... and many are lots of fun!

In manufacturing Lush products

  • Careful ordering of ingredients from ethical sources to ensure freshness and quality.
  • Products made by hand, with care and attention - to maximise quality and minimise wastage.
  • Batches honestly labelled with date and makers names - transparent information for customers.
  • products made to order, little and often, so they reach customers when they are really fresh.
  • No stock piling of ingredients or large stock- holding of products - get products out to shops and Mail Order fast and fresh.
  • Controlled factory waste stream - reduce and recycle.

See more of our Lush policies and positions

Comments (5)


about 1 month ago

It's great that there's no packaging on the shampoos etc - then you spoil it by filling the box with POLYSTYRENE!!!!!

Lush Customer Care

about 1 month ago


Hi there! Thank you so much for your feedback. While the little noodles may look like polystyrene, they are actually made from potato starch byproduct! This is totally biodegradable and can even be dissolved in water :)

about 2 months ago

Please can you make expiry dates clearer? I ordered a gingerbread house gift set for my daughter for Christmas and the American Cream Shower Gel had an expiry date of 27 December, sadly we didnt notice and when she went to use the shower gel it was mouldy. Its great having fresh handmade products but if items have a short shelf life this should be made really clear in store and on your website and expiry dates should be displayed on the outside of any gift sets, Its not really on the sell Christmas gift items that expiry dates 2 days after Christmas

Lush Customer Care

about 2 months ago


Hello! Shower gels have a shelf life of 14 months so the expiry would be December 2021. For more information please email us on [email protected] Thank you!

Samantha Farley

about 10 months ago

I love the freshness of Lush products. Could you possibly show shelf life of all the products on the website? It would be super helpful when ordering to guide which size or quantity of products. Also, I'm having greater difficulty (41 yrs old) reading the tiny dates on product labels. Any chance you could enlarge the print? (For buying in stores).Many thanks.