Go naked: Strip off excess packaging for Valentine's Day

Love it or hate it, Valentine’s Day has become a staple holiday for everyone to express their devotion to their loved ones as if there weren’t 364 other days a year to do so.

With all the carefully chosen gifts, flowers and cards that make their way into the hands and hearts of the beloved around the world, bundles of plastic and non-recyclable wrapping materials make their way into landfill. A report by the Ellen MacArthur Foundation found that the production of plastic has grown exponentially over the past 50 years from 15 million tonnes in 1964 to over 300 million in 2014 and is expected to double in the next 20 years.

So this year, why not give something a little different to your special someone, do your bit for the planet and go naked. No, not literally, but by stripping back on excess packaging. Show your love for your partner, friend or crush while also showing some love for Mother Earth.

Naked in the bathroom

We all know you bare all to bathe, but did you know that the majority of the Lush 2019 Valentine’s range is packaging free? This means more room for high quality ingredients in your products and more room for goodies in your gift.

So what are you waiting for? Have a browse at these recommendations and present your loved one with a naked present this year! 

Show your appreciation

If you want to tell someone how you really feel, then what better way than by giving them a Love Token? Ginger and clove bud will warm them to the tips of their toes as cleansing pine needle absolute makes your feeling for them crystal clear. Show a little affection. 

Feeling fruity

Why not give that special someone a peach of your heart with a Peachy bath bomb? Filled with a cheeky splash of cleansing fresh peach juice and swirls of sweet davana oil, they'll be sure to be left feeling uplifted and perky - it’s the perfect sweet treat after a fruity session.

Shower them in love

If your love prefers to shower, American Cream naked shower gel may be their idea of heaven. With skin brightening fresh orange juice, soothing vanilla absolute and fruity fresh strawberry juice, they’ll be left wanting amour, amour, amour. 

Forget me Knot Wrap

No gift would be complete without something to wrap it in! Instead of wrapping all of your romantic goodies in paper or bags, why not pick a reusable Knot Wrap? Made from either organic cotton or recycled plastic bottles, Knot Wraps make the perfect final flourish to your gift. If words fail you, tie up your goodies in this Cor Blimey Knot Wrap and let the package do the talking.

A lotta, lotta love

If all of these ideas sound great but premade boxes are more your style, I Heart Bathing has got you covered. Brimming over with the good stuff, there is no better way to express your feelings than with this selection box of treats. When your special someone is done using the products, the colourful box can be reused and the packing chips inside can be put into the compost meaning no extra plastic in landfill!

Undress to de-stress

A gift recommendation about going naked wouldn't be complete without mentioning a spa treatment! Trade in the boxes of chocolate and candies for a The Comforter? treatment instead, where a hot chocolate scrub and rose body serum help that special person drift off to a world of sweets and pure imagination.

Whole Lotta Love bubbleroon
Lots Of Love Gift Box

Strip off and take to the streets

Going naked isn’t just something you have to keep to your own home. Branch out from bathing and explore loads of other options to treat your Valentine this year.

Food & Drink

Cub is a classy bar in Hoxton, London serving up thoughtfully paired cocktails with food and snacks as well as thoughtfully sourcing their ingredients. They are open on Wednesdays, Thursdays, Fridays and Saturdays (perfect date nights) and serve both alcoholic and non-alcoholic drinks with the aim of bringing people together. What better way to spend some quality time with someone?


Instead of flowers which are grown using all kinds of nasty of pesticides, shipped from all over the world and typically come wrapped in lots of non-recyclable plastic, why don’t you gift a potted plant? It will last much longer than cut flowers and a handpicked pot or planter will make your special someone think of you every time they see it. Succulents or cacti are great options as they are sturdy and low-maintenance but can still be very pretty and decorative. For something a bit different, why not gift someone an air plant and a pretty wire “planter” to display it in?

Handmade gifts

How about handmade? Nothing beats it. Recycle old jars by washing and sterilising them in very hot water and use them as reusable packaging for homemade treats. Why not make some chocolates or put together a pre-made cookie mix in a cute jar to bake together? For an alternative to edible treats, you could play around and make your own custom-made tea blend if they are a hot beverage fan, make your own soy candles or put together a mini sewing kit for those who are oh sew lovely. 

So whether you’re looking to treat somebody special or treat yourself (because self-love is important after all), Valentine’s Day needn’t be a messy affair. Strip off, go naked and do your world a good deed with a zero waste gift this year.


Comments (5)


about 1 year ago

This is one reason I love lush. The packaging and ingredients are environmentally friendly. I often reuse all my paper bags and ribbons or boxes that come from lush. I got my other half a nice collection of bath treats in a bauble style packaging for christmas, and I've encouraged him to refill it rather than throw it away. My most magical lush ingredients are ylang ylang, lavender, orange flower and I love the honey that goes into the shower gels. I have even tried the mens products and found they too are brilliant for my skin. In our world, our land is often polluted by plastics, polythene and many other materials that can be quite damaging to our environment and the animals in it too. Some of these materials also get into the sea, damaging our wildlife, and toxic chemicals from the things used in our bath and personal care often go with it, polluting our waters and ruining the beautiful world we live in. Its good to see Lush working to reduce the harm being caused to our planet because 'self care is also caring about the world we live in'


about 1 year ago

Disappointed you are only releasing a naked version of the shower gel. I bought one of the Christmas ones to try, but having no shower I have found the only way I can use it is a soap - and it is very messy this way, with drips that stain too. I'm in line with the theory of reducing packaging, but having tried a few different naked products they are very hit and miss in terms of whether they function well enough to be an acceptable substitute. A laudable idea, but sadly introduced without sufficient testing (on non-paying customers) or thought. You may risk losing much of your customer base by imposing this on us without offering traditional alternatives which work better for many.


about 1 year ago

I can understand where you're coming from with doing all naked products, but when it comes to some products like shower gels, not everyone likes them, myself included, why not have the option of both? I would love to try this new one but i just can't stand the new naked format. they are messy and horrible to store. On the topic of shower gels, I don't understand why you've gotten rid of the 100g bottles. They were so handy to try out shower gels to see if i liked the scent or not but now I think twice buying any of the larger bottles because a) I can't always afford it and b) I don't want to spend that much on something I may or may not like.


about 1 year ago

It feels really good buying products that don't harm the environment. Thank you Lush for releasing a completely naked valentine's Day range. Definitely looking forward to use the new shower cream with the new formula.


about 1 year ago

Thank you for not listening to your disabled customers who have told you that the Naked Shower Gels are difficult to use. You've ignored us completely and released a naked only version of Tender is the Night. Gel in bottles is easy to use for a disabled person, you open, squirt, lather. This is why we DON'T use bars of soap. Now you're giving us what is effectively a bar of soap and we're back to the old ways of struggling to lather up a sponge with a cumbersome bottle shaped bar of "soap".