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How to choose the perfect packaging

Brown paper packages tied up with string? No thanks! You don’t have to pick between your values and aesthetically pleasing prezzies; Lush gifts are a whole lot of your favourite things, bundled up using recycled, and recyclable gift wrap.

The creation, design and assembly of a Lush gift is no simple task. Inventors spend yonks creating products that evoke certain moods, feelings and moments, while the buying team is dedicated to tying in our ethical values, by finding responsibly sourced and reusable packaging.

So, now you know how much love and care is wrapped up in these gifts, the only thing left to do is pick one that suits your needs…

Ditch the plastic

If you like your gifts ready to go, you might want to turn to gift boxes. As well as each one being personally packed with products designed to work together, the box itself is made from recycled card and wrapped in recycled paper - a present perfect for your chosen person and the planet too.

Little or large, every box has been designed to be reused, with colour throughout, making the unwrapping an even more exciting spectacle. As well as in-house creatives, collaborations are commonplace within Lush, with artists and organisations lending their genius to produce a truly unique gift.

Take Turtletastic. This gift box is packed full of naked products, created to highlight the plastic pollution problem; tied neatly with a ribbon made of recycled PET bottles, saving our oceans just got a whole lot more appealing. The turtley awesome design, featuring turtles that are endangered by plastic pollution in our oceans, has been created by Arthouse Unlimited, a social enterprise that showcases the talents of people with severe epilepsy, learning and physical disabilities. The yarn is made from post-consumer waste PET, all taken from recycled bottles collected in Northern Italy. Lush has been using recycled PET ribbons for some of the gift range since 2016, and in 2018 we used 1,152,000 meters of the ribbon for the UK gift range.

In it to tin it

When we’re thinking about reusable packaging, tins get tens across the board! With unique designs, often designed by external artists, they make for a quirky storage box that will last forever. Our tins often go on to have a second life as a biscuit or trinket tin - or even to stock more Lush goodies! Pansy gift tin is classic in more ways than one; the blooms create a colourful retro design, meaning it will look timeless wherever you decide to keep it, and the contents consist of a range of products allowing the gift receiver to cover themselves in floral fragrance. 

Cut the wrap

What is better than one present? Two, of course! Knot Wraps are a fabric alternative and recyclable gift wrap inspired by Japanese Furoshiki (a wrapping cloth). Not only do they look fantastic but reduce wastage because they can be used again and again (or given back to the gift-giver in true Japanese fashion). There are a range of Knot Wraps to choose from - RPET wraps, made from fibres of recycled plastic bottles, often collaborated on with commissioned artists, such as Turtle Power, designed by Arthouse Unlimited. Since 2010 we have recycled over 6 million 500ml plastic bottles for RPET wraps; organic cotton Knot Wraps, and upcycled vintage wraps that will be selected for you when you order. Choose one of our Knot-Wrapped gifts, containing an expertly picked selection of Lush goodies, or hand pick the products you know your loved one will adore and tie them up with the help of a handy tutorial. If the above don’t give you enough reasons to Knot Wrap, head here to help make your decision easier!

Of course, we can’t forget special occasions and seasonal options. Whether you’re buying for a birthday, Mother’s Day, Easter, Valentine’s Day or, the big one, Christmas, a splendid seasonal gift is always at hand. The gifts team starts designing the Christmas gift boxes in January, just after the previous Christmas, to ensure that innovation, indulgence, and ethically sourced, reusable packaging is at the heart of every gift that hits the shelves.

Want to find out more about what inspires the seasonal and all year round gift ranges? Check out this article. Head to lush.com to check out all of the current gifts.


a floral tin gift set with perfume, body lotion and shower gel on orange background

Lush has been using recycled PET ribbons for some of the gift range since 2016, and in 2018 we used 1,152,000 meters of the ribbon for the UK gift range.

Comments (4)


about 8 months ago

I like this post and it is necessary to choose perfect gift packaging boxes. Great post. https://www.customcardboardpackaging.com/By-Industry/Gift-Packaging

Banana Anna

about 3 years ago

It's not really the right time of year to talk about this but I just had an amazing idea watching one of zoella's old Christmas vlogs??? I thought maybe for Christmas lush could come up with some advent calendar so that you open one each day. I know there is the twelve days of Christmas gift box but with that one you open it all at once. I don't really know who will be reading this but I just wanted to say what I thought. I love lush so much I didnt know about it since the end of 2016 but I could live in the shop. XXX


about 4 years ago

Hey Lush, or anybody that reads this comment. I'm just wondering, I have a Christmas Tin from 2013. It included: Bombardino Bath Ballistic, Father Christmas Ball Ballistic, Snowman Bath Ballistic, 100g The Christmas Penguin Bubble Bar and the 100g Magic Wand Bubble Bar. What could I now do with this tin? Obviously Ive had it 3 years now, not sure whether it can be recycled, or whether somebody out there wants it, but I usually keep all my goodies inside the original boxes they come in, or gift boxes. If anybody has any ideas, let me know :)


about 6 years ago

This has been a very big help in knowing what gift to buy for very special people in the family!!! I Lush you!!
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