The Lush Public Awareness Prize aims to recognise and reward those working to raise awareness and educate around animal testing in science and cosmetics. Yanyan Zhang is collecting this year’s prize for Vshine.
Vshine Animal Protection Association is an animal welfare and environmental education non-profit organisation in China. They work hard to encourage people to treat animals and nature with care and respect. Their work is focused on primary schools, middle schools, and universities. Their focus on publicity and education has seen them running zero fur campus activities and calling for a ban on the Yulin dog meat festival.
Vshine’s Be Cruelty Free campaign is being taken across China, supporting the fight to end animal testing for cosmetics, which supports the Humane Society International. In one year alone, they have visited over 160 universities and 30 regions, reaching nearly 300,000 college students.
The campaign has had some exciting activities, catching the attention of the media. The Be Cruelty Free national college publicity campaign covered 18 provinces and 25 cities. On the World Day for Animals in Laboratories, nearly 300 people participated in Vshine’s campaign at Dalian Maritime University to end animal experiments. They also covered 16 cities and 60 colleges and universities with a tour of the Be Cruelty Free National College Poster Design Competition.