Adam Goswell leads technology research and development at Lush. He’s at the forefront of innovating the company’s approach to tech, and is currently heading up the development of new tools using AI, machine learning and augmented reality. Most recently, this has included developing AI technology to help remove packaging from cosmetics.
Adam has a background in design and UX, which means he is passionate about all things digital, including digital ethics. Adam ran Lush’s first digital ethics campaign alongside campaign group Access Now, on Black Friday 2016, which saw Lush shut down its website globally to raise awareness of internet shutdowns.
Lush is increasingly part of the global tech community, providing open source solutions where before only closed/proprietary technology existed. This is in line with a company ethos that aims to give more than it takes, act transparently, push innovation and transform industry standards. Find out more about Lush policies here.