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Naked shower gel? Don't you mean soap?

“Naked shower gel, whatever next!”

Don’t worry, we know exactly what you’re thinking...

“Naked shower gel… Isn’t that just soap?”

Nope, this isn’t a brand new industry buzzword. Naked shower gels work in exactly the same way as their liquid counterparts. However, instead of finding a plastic free packaging alternative, you’ll find this innovation without any packaging at all!

At first glance they might look the same as some of the soaps you’ve grown to love over the years but naked shower gels don’t contain any soap base, they instead share most of the same ingredients as liquid shower gel, and infact are double the concentrate, so you get more bang for your buck with this solid shower gel alternative.

“Why make it naked?”

You don’t have to be living a packaging free lifestyle to get into a cubicle with a naked shower gel. Creating a naked product not only saves on packaging, it also makes your shower gels more convenient to travel with. No liquid allowances to worry about and less wasted product down your plug hole.

In 2016, we sold over 5 million bottles of shower gel, if just half of the customers who purchased these bottles switched to naked shower gels, we could save approximately 2.6 million bottles from ending up in landfill. That's something worth getting naked for.

“Still sounds like soap to me, what ingredients make it different?”

Soap can be made using a variety of different ingredients as a soap base. You’ll find a mixture of rapeseed and coconut oil in the majority of Lush soaps as well as argan oil and olive oil in the gourmet soap range.

Naked shower gels aren’t made using a soap base, in fact they contain most of the same ingredients as their packaged versions with only a few ingredients that are different.

The ingredient that makes them solid is sodium stearate. We use this ingredient in our naked deodorants as well and it thickens and helps harden the mix, eliminating the need for packaging. Propylene glycol has also been added to the naked shower gel formula, a humectant that will help to attract and retain moisture in the skin. It also reduces bacteria growth and has been added to make the naked shower gels self-preserving.

“Is it going to work the same as my regular shower gel?”

You bet! Naked shower gels give you the same powerful fragrance and lathering experience that you’re used to from your packaged products. 

They are double the concentrate of liquid shower gels and therefore last twice as long, making them more economical but there’s no bottle to deal with. So you can wave goodbye to unnecessary shower fumbling and no longer have to look on in horror as you accidentally squeeze too much of your favourite shower gel down the drain.

Once you've lathered up and are feeling clean and refreshed, simply pop it on the side to dry out and use next time.

“If these naked shower gels are so great, why are there still packaged ones?”

We are firm believers in being able to offer our customers a choice and letting them pick the product that best suits and benefits them. Having naked shower gels complimenting the range of packaged versions available means that you can make a choice over which type works best for you. 

So whether you’re taking a trip around the world and want something you can throw in your in-flight bag or you want to try something new to spice up your routine, the choice to go naked has never been easier.


Comments (87)


about 1 month ago

Are they all natural and do they have perfume where is the ingredients list please

Lush Customer Care

about 1 month ago


Hi there Ash,
We use a combination of Natural Ingredients and Safe Synthetics, we have over ten different naked shower gels, you can find the ingredient list of each one if you click on them, you can find the list here - Laura S


about 4 months ago

Bar has gone really soft and it left yellow soap on you when ever you touch it Really upset at the product

Lush Customer Care

about 4 months ago


Please send an email to [email protected] and we can look into that for you - Ros

about 5 months ago

Lush, I get what you’re trying to do here, I really do, but you’ve lost the plot on this one. I got two of these naked shower gels as a gift and using them makes me feel more dirty after than when I got in the shower. The mess! It was messy and sticky from the second I opened them, they’d leaked and run everywhere. Then I got in the shower and didn’t know where to put the block as I don’t have a soap dish, I made the mistake of putting it on the hanging rack where as soon as I put the water on I had a shower of bright yellow gunk running into the shower tray. It doesn’t foam up if you use a puff, the black on the top flew off and hit the shower tiles leaving black gunk dripping down the wall that I had to clean off. Then when I’d finally washed the squidgy stuff off my hands, and shower rack and wall and tap bar where it just pooled and ran down into the tray I saw that the yellow had got into the grout and stained it. This is just messy and hugely wasteful, it’s literally just melting and dripping everywhere. The only plus side is that it smells lovely, but this needs a lot of re-engineering. I can’t take the sheer amount of mess for something that’s meant to make me feel clean. Such a disappointment. Also, I don’t have anywhere where I can leave it to dry so look forward to trying to clean the pool of yellow drips that will have accumulated in my shower tray tomorrow.

about 7 months ago

Why not do a refill system where you bring in your empty bottle and refill it from a big gallon container in the shop? Like independent health food shops do for liquid detergent/shampoo etc? Interesting idea having naked shower gel but as some of the fragrances are pretty intense at normal strength, I'd be worried the fragrance of double strength might be overwhelming.


about 9 months ago

So, I love the Naked Shower Gel. But I do not like the American Cream ne as it smells intense. I got the one that was available around Father's Day and the smell was not as intense. There needs to be a few different scents. My husband also likes the Naked Shower Gel as I have encouraged him to give up the bottled ones. He doesn't like the soaps as they are harsh on his skin. Again... American Cream... not very masculine... or unisex.


about 9 months ago

I have just bought my first 'Naked Shower Gel' and I hate it! Not the actual product, or concept, but the smell! I've been using Happy Hippy since it was Back for Breakfast, (that change was bad enough), and this new incarnation smells absolutely nothing like it. In fact, it smells quite unpleasant. I feel I've wasted my money.

Lush Customer Care

about 9 months ago


Hi! Sorry to hear you're not loving it, please do drop us an email to [email protected] and we'd be happy to help ~ Viki


about 10 months ago

I love all lush products, these included. I have only had naked shower gel a couple of times and I really really love them. I love all their scents and most of all the fact that they are naked. I am only 13 but I understand that we need to cut down on plastic SOON; I don’t understand how I know that we need to make a change and most adults don’t. Thanks for listening to my rant :) Ps A Karma solid shower gel would be great ;)