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Naked shower gel? Don't you mean soap?

“Naked shower gel, whatever next!”

Don’t worry, we know exactly what you’re thinking...

“Naked shower gel… Isn’t that just soap?”

Nope, this isn’t a brand new industry buzzword. Naked shower gels work in exactly the same way as their liquid counterparts. However, instead of finding a plastic free packaging alternative, you’ll find this innovation without any packaging at all!

At first glance they might look the same as some of the soaps you’ve grown to love over the years but naked shower gels don’t contain any soap base, they instead share most of the same ingredients as liquid shower gel, and infact are double the concentrate, so you get more bang for your buck with this solid shower gel alternative.

“Why make it naked?”

You don’t have to be living a packaging free lifestyle to get into a cubicle with a naked shower gel. Creating a naked product not only saves on packaging, it also makes your shower gels more convenient to travel with. No liquid allowances to worry about and less wasted product down your plug hole.

In 2016, we sold over 5 million bottles of shower gel, if just half of the customers who purchased these bottles switched to naked shower gels, we could save approximately 2.6 million bottles from ending up in landfill. That's something worth getting naked for.

“Still sounds like soap to me, what ingredients make it different?”

Soap can be made using a variety of different ingredients as a soap base. You’ll find a mixture of rapeseed and coconut oil in the majority of Lush soaps as well as argan oil and olive oil in the gourmet soap range.

Naked shower gels aren’t made using a soap base, in fact they contain most of the same ingredients as their packaged versions with only a few ingredients that are different.

The ingredient that makes them solid is sodium stearate. We use this ingredient in our naked deodorants as well and it thickens and helps harden the mix, eliminating the need for packaging. Propylene glycol has also been added to the naked shower gel formula, a humectant that will help to attract and retain moisture in the skin. It also reduces bacteria growth and has been added to make the naked shower gels self-preserving.

“Is it going to work the same as my regular shower gel?”

You bet! Naked shower gels give you the same powerful fragrance and lathering experience that you’re used to from your packaged products. 

They are double the concentrate of liquid shower gels and therefore last twice as long, making them more economical but there’s no bottle to deal with. So you can wave goodbye to unnecessary shower fumbling and no longer have to look on in horror as you accidentally squeeze too much of your favourite shower gel down the drain.

Once you've lathered up and are feeling clean and refreshed, simply pop it on the side to dry out and use next time.

“If these naked shower gels are so great, why are there still packaged ones?”

We are firm believers in being able to offer our customers a choice and letting them pick the product that best suits and benefits them. Having naked shower gels complimenting the range of packaged versions available means that you can make a choice over which type works best for you. 

So whether you’re taking a trip around the world and want something you can throw in your in-flight bag or you want to try something new to spice up your routine, the choice to go naked has never been easier.


Comments (130)


about 2 days ago

Where are the Naked Shower Gels? Please bring them back!

Lush Customer Care

about 1 day ago


Hi Brenda,
The naked shower gels are currently being reformulated so that they are perfect.
Hopefully we'll have some exciting new naked shower gels to introduce to you soon!
-Jess, Lush Customer Care UK & Ireland

about 1 month ago

Please, please, please bring these back!!!


about 1 month ago

Oh yes pleease! We NEED naked shower gels back!


about 1 month ago

Has it been three months? Or six? I have truly lost count. Going through life without the Lush naked shower gels has been like endless wandering around in the dessert searching for water. And they expect me to use soap instead... As if I could ever revert back to soap after tasting true happiness... If anyone at all is left on this platform and is listening to my desperate pleas... My skin is screaming! My shower is not what it used to be! Please bring them back! It was my one and only joy in this cruel world!!! I await patiently in my bunker for 2021 and Lush naked shower gels to arrive.

about 1 month ago

Oh my goodness same here ! I have a a broad bean size left of my naked shower gel =[ I hate buying a plastic bottle of shower gel and cannot use a bath of soap ! Aaah!

Lush Customer Care

about 1 month ago


Hang in there, keep hydrated, one day your seeking will be satisfied, we are tweaking and perfecting for all of your naked shower gel needs

about 1 month ago

Please bring back naked shower gels!! These were a great product - foamy, soft on the skin and most importantly plastic free. The best product at Lush. I've not found anything similar to replace it with so have now gone back to plastic bottles of shower gel. Very disappointing for a company that shouts about it's green credentials.

Lush Customer Care

about 1 month ago


we are working on it!

about 1 month ago

Like others. Really disappointed that these have been discontinued I have been using these for a good couple of years. I love them and seeked them out as was reducing my plastic usage. I hope that the new product is going to be package free as may need to look for another product elsewhere. Hope they come back in some form.