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Naked shower gel? Don't you mean soap?

“Naked shower gel, whatever next!”

Don’t worry, we know exactly what you’re thinking...

“Naked shower gel… Isn’t that just soap?”

Nope, this isn’t a brand new industry buzzword. Naked shower gels work in exactly the same way as their liquid counterparts. However, instead of finding a plastic free packaging alternative, you’ll find this innovation without any packaging at all!

At first glance they might look the same as some of the soaps you’ve grown to love over the years but naked shower gels don’t contain any soap base, they instead share most of the same ingredients as liquid shower gel, and infact are double the concentrate, so you get more bang for your buck with this solid shower gel alternative.

“Why make it naked?”

You don’t have to be living a packaging free lifestyle to get into a cubicle with a naked shower gel. Creating a naked product not only saves on packaging, it also makes your shower gels more convenient to travel with. No liquid allowances to worry about and less wasted product down your plug hole.

In 2016, we sold over 5 million bottles of shower gel, if just half of the customers who purchased these bottles switched to naked shower gels, we could save approximately 2.6 million bottles from ending up in landfill. That's something worth getting naked for.

“Still sounds like soap to me, what ingredients make it different?”

Soap can be made using a variety of different ingredients as a soap base. You’ll find a mixture of rapeseed and coconut oil in the majority of Lush soaps as well as argan oil and olive oil in the gourmet soap range.

Naked shower gels aren’t made using a soap base, in fact they contain most of the same ingredients as their packaged versions with only a few ingredients that are different.

The ingredient that makes them solid is sodium stearate. We use this ingredient in our naked deodorants as well and it thickens and helps harden the mix, eliminating the need for packaging. Propylene glycol has also been added to the naked shower gel formula, a humectant that will help to attract and retain moisture in the skin. It also reduces bacteria growth and has been added to make the naked shower gels self-preserving.

“Is it going to work the same as my regular shower gel?”

You bet! Naked shower gels give you the same powerful fragrance and lathering experience that you’re used to from your packaged products. 

They are double the concentrate of liquid shower gels and therefore last twice as long, making them more economical but there’s no bottle to deal with. So you can wave goodbye to unnecessary shower fumbling and no longer have to look on in horror as you accidentally squeeze too much of your favourite shower gel down the drain.

Once you've lathered up and are feeling clean and refreshed, simply pop it on the side to dry out and use next time.

“If these naked shower gels are so great, why are there still packaged ones?”

We are firm believers in being able to offer our customers a choice and letting them pick the product that best suits and benefits them. Having naked shower gels complimenting the range of packaged versions available means that you can make a choice over which type works best for you. 

So whether you’re taking a trip around the world and want something you can throw in your in-flight bag or you want to try something new to spice up your routine, the choice to go naked has never been easier.


Comments (97)


about 1 day ago

Why have you stopped these!? They feel really nice and don't dry out my skin like the soaps do. I don't want to have to go back to using bottled shower gels, so in the meantime I will explore other companies to try and find something similar. Please bring them back, there was nothing wrong with the formulation from a user's point of view


about 2 days ago

Hi, I'm so disappointed these are no longer available. My family used various ones, so I hope these, Olive Branch, Almond and Nana or Honey especially will come back. Thanks!

about 1 week ago

We loved the solid shower gels such a shame they don’t seem to be available anymore. They were such good value and so much better for the environment. Really hope there are plans for something similar in the future


about 2 weeks ago

I love the solid shower gels they help save the planet from plastic and they are great value for money. Please bring them back. I also love the reuseable bubble bars as they are also great value for money my favourite has been the candy brush it smells so good Please bring that one back as well You can't have your website saying naked products are great for the environment and then take them away and only have black plastic products which is awful for the environment


about 1 week ago

Thanks for the reply I will keep an eye out for any new products I don't like lavender so won't be getting big bottle of calm. I like fruity or sweet scents

Lush Customer Care

about 1 week ago


Hi Jennifer, thanks for your feedback, we are working in improving the naked shower gels formula so hopefully, we will see them making a return soon. We still have wide naked range you can check out here We brought out some new reusable bubble bars, so if you liked the brush check out Big Bottle Of Calm you may enjoy it!

Lush Customer Care

about 1 week ago


Hi there, thank you for getting in touch with us! So we are always looking to make room for new and innovative products! We log all feedback but keep your eyes peeled on the website for any new releases and feel free to get in touch via the [email protected] email or call us on 01202 930051 if you have any questions or would like further recommendations! Have a great day. - Luke


about 2 weeks ago

These are great as they are and don't need reformulation IMHO. Their softness is really good so I'm very sad they're not currently being sold. Can't go back to plastics so I'm going to look elsewhere for the present. Hope you bring them back (especially the Nana).

about 2 weeks ago

Naked shower gels are the future! Long lasting, easy to use and no plastic. (If you are having problems with it staying solid you are just not using a soap dish). They are all missing from the website this week and I hear they are being reformulated - Do you know how long they will be unavailable for? Will they definitely be coming back?

about 1 month ago

I've been using the naked almond blossom for a couple of weeks and can honestly say I will not be going back to liquid shower gel! My skin is no longer dried out and irritated and the scent seems to linger a lot longer. I am loving my lush products and no longer use any bottled products in the shower.