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The no-hassle guide to finding your perfect foundation shade

Finding your perfect medium-coverage foundation is a lot like finding your perfect date. Both will make you feel like the best possible version of yourself when you’re around them. Both will look past the surface to complement your undertones. And, in 2018, finding both is far less hassle when you go on online.

If what you want is a medium coverage foundation, then Lush’s new solid Slap Stick range offers just that. Our super squad of human testers described the coverage as “medium buildable”, meaning this foundation sits on the fence between offering you sheer, light coverage (with less colour pigment in) and full coverage (with more colour pigment in). And in defence of sitting on this fence, many find that medium coverage is the sweet spot between evening out their skin tone and keeping their natural features visible. To achieve more dramatic, less translucent looks, you can easily build it up by adding layers.

If what you need is a foundation with moisturiser, then take a look at the ingredients list of these new inventions. Coconut oil comes in on top which gives this foundation a number of benefits, such as being effortlessly smooth to apply whether you’re putting it on with your fingers, a brush or a foundation sponge. On your skin, the rich coconut base creates the kind of finish that Pinterest boards are built on: naturally-glowing, dewy and smooth-looking complexions. It’s not just about looking good on the outside either because the soothing and softening properties of coconut oil are effective on your skin, leaving it feeling beautifully hydrated and soft to the touch too.

And if you want all this and nothing else - no unnecessary packaging and no unnecessary preservatives - well then, hey, presto you’ve found yourself in the right place. The new Slap Sticks are almost entirely zero waste (“almost” because the base of the foundations is wrapped in vegan peelable wax so that you can pick them up without slipping up).

So, how do you choose your shade?

There’s only two things you need to know: your number and your letter.

Your Number

There are four families of Slap Stick shades: dark, medium-dark, medium-light and light and within each family there are ten different shades, numbered from the deepest tone (40) to the palest tone (1). By looking at your skin and comparing your skin tone with the Lush staff members modelling the new range online, you should be able to pinpoint which family you fit into ie. if you think you have medium-dark skin, then you will be choosing a foundation between numbers 21 and 30.

Once you’ve got an idea of which of the four shade bands is your best fit it’s time to find...

#LushMakeup: How To Use - Slap Sticks

Your Letter

Your letter indicates your skin’s undertone: the shade beneath that surface tone.

Knowing your undertone has two key advantages. It will help you to find a shade of foundation that more closely suits your skin, so you’ll hear more of “Your skin looks great” and less of “Your foundation looks great”. And it enables you to apply your foundation quickly and confidently, knowing that the colour is going to compliment you throughout the day, in different lights, without hours of careful blending.

There are three different undertones to consider: C for cool, N for neutral and W for warm. Undertones have nothing to do with temperature and don’t change over the seasons like your surface skin tone sometimes does. Instead, undertones refer to whether your skin leans towards the Cooler, pink, red or blue side, the Warmer, golden, yellow or peachy side, or falls somewhere in the Neutral middle of this shade spectrum, balancing both tones.

One way to find out your skin’s undertone is to check out photos of yourself with a tan. If you tend to tan easily, you are probably warm-toned, whereas if you look flushed first, you are most likely cool-toned. The second option is to look at the underside of your wrist. If the veins there are mostly blue or purple, you’ll lean towards cooler hues, while greens indicate a warmer tone. An even mix of both suggests you’re a neutral.

If you already use foundation, you can also check the description of your current makeup which normally distinguishes between undertones. But for those who have never worn foundation before or are still not sure of their undertone, neutral is a good place to start. Lush strategist and makeup lover Maddie Saunders explains: “Most people find that neutral works with their skin, and then you’ll be able to gauge more easily whether you would need or like more cool or warm undertones (or whether it’s just right!)”.

Once you’ve got an idea of your undertone, you can start experimenting! Kayley Thomas, who has project managed the new makeup range, explains how she uses her knowledge of undertones as a handy guide: “Neutral tones would suit my skin absolutely fine, but I’d rather look more sun-kissed so I tend to buy foundation with yellow undertones because I’m working towards a bronzed finish.”
 

Make it up as you go along

There’s no one-size-fits-all how to use guide for these new shades. Whether you use your fingers, a brush, or a sponge is up to you. So too is whether you apply your Slap Stick directly to your face, or use a tool to create different finishes. What is certain is that a little goes a long way - apply, blend and build to your perfect fit.

Kayley uses two shades - “a lighter one and a darker one” - to create contours. After applying the two shades directly to her face she buffs them in, then uses a powder to set her makeup in place.

Rowena Bird, Lush co-founder and product inventor, applies a layer of Magical Moringa before her foundation because “It smooths the skin out so the foundation sits on top. It’s like having a filter - a filter in a pot!” But with so many different ways to create different looks with your foundation now, Rowena stresses it’s all about personal preference. “I don’t mind how people use Lush Slap Sticks,” she says, “as long as they enjoy them.”

So there you go, go forth and discover new shades. Who knows? You might find the one.

You can find the Slap Sticks and the rest of the Lush makeup range here.

What are your thoughts on Lush’s Slap Sticks? How do they make you and your skin feel? Have you got any helpful hints for how others can apply them? And are there any shades you’d love to see in the future? Drop us a message at [email protected] or give us a call on 01202 668545.

 

Comments (19)
19 Comments

Ejdarby1_6428265

about 1 month ago

Hi, I used to wear light yellow colour supplement, could you suggest the equivalent shade for the new foundations /concealer sticks? Thanks

Lush Customer Care

about 1 month ago

Staff

Hi there, If you could email us at [email protected] with the foundation you use and a picture of your face we can try to colour match you. Hope this helps. - Alice

elizabeth.hobbs_6920696

about 3 months ago

Where is the bit of the website where you can actually compare your skin tone to the models? Is it just that picture with the forearms in? I can't even seem to get that enlarged. Thanks

Lush Customer Care

about 3 months ago

Staff

Hello! Thanks for your comments. If you need any help finding your shade at all please drop us an email, [email protected] and we'd be more than happy to help find the one for you! - Rachel

kerenza1998_6873434

about 6 months ago

Does the foundation come in plastic packaging or is it plastic free?

about 7 months ago

This is so confusing! I think I have a neutral tone and probably medium / light but how do I then choose which number to go for..?

Lush Customer Care

about 7 months ago

Staff

Please pop us a DM on facebook/twitter or you can email us at [email protected]. We will be very happy to help you out with this!

about 9 months ago

How do you get the foundation to blend? I’ve watched the video and have tried blending with a Beauty blender and a foundation brush but it’s a lot of hard work to get it to blend, is it meant to be like that or am I just applying it wrong?

Lush Customer Care

about 9 months ago

Staff

You should find this easy to blend if you would like full advice pop us an email on [email protected] and we will be happy to help! -Andy

fairyfinn

about 10 months ago

Hi! I was wondering which shops stock Slapsticks, and which ones I could book a consultation at. Thank you!
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