Printing outside the box
We’ve got square ones, we’ve got round ones, we’ve even got ones with eight corners, and the one thing they have in common? They have been designed to ‘stack’ around. Our printed gift boxes break boundaries with their eye-catching designs and unusual shapes, so you can regift them, or keep as a handy home for craft supplies. So as you unravel the ribbons unbox your imagination and let the many possible reasons to reuse come to life.
Since 2010, Lush has worked with a local UK supplier where creative processes such as the constructional design, digital prints, and die-cutting all happen in-house. They print lasting and decorative designs onto the recycled cardboard so that the versatile storage space also doubles up as gift wrap.
Once printed and cut, an assortment of boxes are sent to the Lush gifts department flat-packed on pallets and ready to be assembled by the helpful Lush elves. By flat-packing their products, the supplier is now able to fit 64 pallets worth of pre-assembled boxes onto just six pallets! This helps to keep their carbon footprint from transportation at a minimum.
When the boxes spring to life, they are filled with Eco Pops, Lush UK’s biodegradable packaging pops, to protect the sustainably sourced cosmetics.
In 2018, over 202 tonnes of recycled board was used to create the printed boxes for the seasonal gift ranges. This is the equivalent weight of 1,212 adult reindeer! This year there are 18 uniquely designed boxes in the gift range such as Big Bang, and over 89% of these boxes have been made with 100% recycled materials. When looking for sustainable gifts it sure is hip to be square.
On a roll
Round, long, and incredibly strong, our gift tubes are made from layers of paper. Making sure the contents of your gift arrive in a totally tubular condition, the reusable paper tubes are sure to get those festivities on a roll! Layers upon layers of paper are laminated together to make a thick and sturdy plie, before being wound around a mandrel to create the cylindrical shape.
Once the tube is wound, they are then cut into long lengths before the gift label wraps are applied, giving the tubes their distinct designs and place in the Lush gifts collection. So after the lids have been popped open, and the festivities are winding down, why not repurpose your tube into a stationary pot or a trusty bath bomb tube?
Explore an explosion of colour and reusable packaging of all shapes and sizes in the gifts collection. Each gift has a story, what will yours reveal?