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Sea Shepherd

A global campaign against the barbaric practice of shark finning

Sea shepherd are an international non-profit  marine wildlife conservation group who via direct action, investigate, document and take action to expose and confront illegal activity taking place on and in the world's ocean environment. Founded in 1977 by Captain Paul Watson they work to ensure the the survival of delicately balanced marine ecosystems for future generations

Shark fins are used in soup and as people have more disposable income this alleged delicacy was being demanded more and more, the demand for other shark derived products such as  shark meat, cartilage and oil had also increased too leading to more and more sharks being killed. The shark population is rapidly decreasing, they are being over hunted and they cannot breed fast enough to replace the ones that have been killed. This is a huge problem,  if there are no more sharks, then the delicate marine ecosystem will be damaged beyond repair.

How the majority of the sharks are killed is also barbaric, they are caught and hauled, live, out of the water with the majority simply being de-finned and thrown back live, to die agonisingly in the ocean. Over a hundred million sharks were brutally slaughtered each year at the time of this campaign.

The campaign started with a stunt in the Regents street Lush shop window involving former Lush employee and performance artist, Alice Newstead, being suspended from shark hooks to bring home the brutality of shark finning. simultaneously in  all of the other Lush stores countrywide, the Sea Shepherds jolly roger was draped across the window with LCD screens showing a continuous loop of ‘Shark Angels’ to show what was happening to the sharks and what sea shepherd are doing about it. Lush staff dressed as pirates and handed out Sea Shepherd shark brochures to customers so they could read about the problems caused by shark finning for themselves.

Marine conservation activists protect the seas
Ban the Fin hook suspension performance

Representatives from Lush also delivered letters to businesses that use shark products asking them to look into removing shark derived products froth their shelves and off their menus

All UK Lush shops also sold a ‘shark fin’ soap with all of the proceeds minus the vat going to Sea Shepherd to help them fight against shark finning. 11,416 bars were made to be sold in the UK shops, a strange number maybe, but it was the exact number of sharks killed every hour at the time of this campaign.

The shark population is rapidly decreasing, they are being over hunted and they cannot breed fast enough to replace the ones that have been killed.

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