A global campaign against the barbaric practice of shark finning
Sea shepherd are an international non-profit marine wildlife conservation group who via direct action, investigate, document and take action to expose and confront illegal activity taking place on and in the world's ocean environment. Founded in 1977 by Captain Paul Watson they work to ensure the the survival of delicately balanced marine ecosystems for future generations
Shark fins are used in soup and as people have more disposable income this alleged delicacy was being demanded more and more, the demand for other shark derived products such as shark meat, cartilage and oil had also increased too leading to more and more sharks being killed. The shark population is rapidly decreasing, they are being over hunted and they cannot breed fast enough to replace the ones that have been killed. This is a huge problem, if there are no more sharks, then the delicate marine ecosystem will be damaged beyond repair.
How the majority of the sharks are killed is also barbaric, they are caught and hauled, live, out of the water with the majority simply being de-finned and thrown back live, to die agonisingly in the ocean. Over a hundred million sharks were brutally slaughtered each year at the time of this campaign.
The campaign started with a stunt in the Regents street Lush shop window involving former Lush employee and performance artist, Alice Newstead, being suspended from shark hooks to bring home the brutality of shark finning. simultaneously in all of the other Lush stores countrywide, the Sea Shepherds jolly roger was draped across the window with LCD screens showing a continuous loop of ‘Shark Angels’ to show what was happening to the sharks and what sea shepherd are doing about it. Lush staff dressed as pirates and handed out Sea Shepherd shark brochures to customers so they could read about the problems caused by shark finning for themselves.