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Soapbox: What if your love was illegal?

For millions of people around the world, expressing their love can cost their freedom – or worse.

In 76 countries around the world, it is a crime to be gay. In 10 of those, being gay could cost you your life. In fact, there is no country in the world where lesbian, gay, bisexual and transgender people have full equality. Andre Banks of All Out describes how this issue is a human rights issue, and the role we as global citizens can play by joining the #gayisok conversation.

No matter who you are or where you live, you will probably be in a relationship at some point in your life that people will frown upon. Whether you’re dating someone older, younger, of a different race or different religion, or someone of the same sex, people in your life may express their disapproval of who you love. But what if your love was illegal? What if someone else’s opinion of your relationship was grounds to put you in jail, or physically harm you?

Just this month, two Moroccan men on holiday in Rabat were arrested after embracing in front of a local tourist attraction.  Accused of being in contravention of local anti-gay laws, both men were put in jail, the media released their identities, and hate rallies were organized at their homes. If they are convicted, they face up to three years in jail – all for hugging a member of the same sex.

When we consider that something intrinsic to the human experience – like love – could be illegal, we can begin to understand how anti-gay laws can seem arbitrary for people wanting to love who they want. At All Out, we believe that the freedom to love whomever you choose should be a fundamental component of basic human rights. Love is a way for people to express who they are and be themselves, and shouldn’t come with a risk of persecution or death.

Right now, hundreds of millions of dollars go to fight for equality in the United States each year. However, less than $1 is spent in Africa for every $10 spent in the U.S. All around the world, we see that the communities facing the toughest fights have the fewest dollars to fight back against powerful and well-resourced governments, religious institutions and media institutions. These are the communities that need our support the most. Globally, there have been many successes such as the recent vote to accept gay marriage in Ireland, and taking a moment to celebrate is important. But in that moment we also need to say: “no one should be left behind in the movement towards equality.”

The challenge with a global agenda is cultural relevancy. These issues and the conversations around them are different around the world, and it doesn’t make sense to march into a country and be self-righteous. We want to be effective and provide real value for activists on the ground who need help, so every campaign we run is done in partnership with local groups. We want to change people’s minds, encourage tolerance, and influence government policy all over the world, and that can only be possible with local understanding and local passion for change.

For All Out, it’s always been about getting the word out and inspiring people to believe: not just in the movement towards global equality, but in the idea that there’s something they can do to support it. It’s about changing hearts and minds, and opening up the dialogue about human rights. This is our dream: to mobilize millions of people and their social networks in order to change discriminatory laws, shift attitudes in every region and deliver desperately-needed resources to frontline activists risking their lives for love and equality.

I believe we can get to a point in time when the work of All Out is unnecessary. When I think about the 76 countries where it’s a crime to be gay, and the 10 countries where it might cost you your life, I also think about the real possibility of getting those numbers down to 0 and 0 within our lifetime. I see a shift of consciousness happening, where we as global citizens – not just as citizens of our own countries – are deciding that the promise of human rights should be realized for everyone, including people who are LGBT. I am watching this shift happen every single day, and it’s happening a lot faster than it was five years ago, and way faster than it was 10 years ago.

If we start a conversation with #gayisok that reaches 10 million people around the world, we will break the silence on an issue that is too often missed by journalists, and that is usually off the table for policymakers. For at least a few days we’ll make sure that no one will go through their daily lives without reflecting on the fact that billions of people live in places where it is dangerous to be who they are.

Add your voice to the conversation, and let the world know you think #gayisok. Show your support for the 100 Lush shops around the world who are unable to participate because of anti-gay legislation in their country. Most of all, consider the fact that a world where no one’s love is illegal is possible, and worth fighting for.


All Out is non-profit organisation changing laws and shifting cultural norms to build a world where no person has to sacrifice their family, freedom, safety or dignity because of who they are or who they love. Learn more and become a member.

Free speech is a right that is worth preserving. We give our SOAPBOX pages to others to tell us their view of the world. 

Comments (7)


about 5 years ago



about 5 years ago

Lush you are so right,I believe being bisexual is fine,the world just needs to learn that


about 5 years ago

This is such an amazing cause and I am defiantly going to buy this soap


about 5 years ago

Just bought it! It smells amazing and is really big so it's going to last me for ages, and the cause it the best x
I'm so glad there are people in the world today campaigning for equality for everyone. One of my best friends is bisexual and people just think it is for attention. If only I could throw this soap at them.


about 5 years ago

I purchased the love soap today and it smells lovely


about 5 years ago

Great job Lush! I was watching a show where in Russia all gay men are at risk, they have vigilante groups that set bait & take the victims to a place and are questioned and accused of being child molesters. They are also treated in a very cruel way...just for loving someone of the same sex. I believe love has no boundaries, love is love no matter what your race or sexual preference. I hope this campaign opens a lot of eyes & ears that think LGBTQ people shouldn't have any rights! It makes me sad to know that in 10 countries being LGBTQ could mean your life.