World Animal Day isn't a recent addition to the calendar. It was actually created back in 1931 at a convention of ecologists in Florence to raise awareness of endangered species. They decided to use the the Feast Day of St Francis of Assisi (patron saint of animals) and established the 4th October as World Animal Day. Here at Naturewatch, we want to use this day to celebrate our love and respect for animals and raise awareness to help raise their status.
Back in 2003, we launched a website encouraging everyone who cares about animals to use World Animal Day to highlight their importance in the world. Then, in 2007, we launched World Animal Day as a global initiative hoping it could have the potential to highlight the plight of animals all over the world. Although the World Animal Day website is sponsored by Naturewatch Foundation, it’s not used as a fundraising opportunity for us, it’s designed to benefit animals and the people who strive to improve their welfare standards - World Animal Day belongs to everyone!
Since the launch, World Animal Day has grown in strength each year with an ever-increasing number of events taking place. It’s now widely accepted and celebrated in a variety of different ways in many countries, making it a key platform for raising the status of animals around the globe. We are extremely proud of our current team of 86 Ambassadors who are actively introducing the World Animal Day movement in 72 countries around the globe. We welcome new Ambassadors to the ranks on a regular basis – all keen to be a part of this global movement to bring about change for animals. The fact that we are frequently approached by animal advocates offering their services as an Ambassador demonstrates that World Animal Day is widely recognised. Our Ambassadors help to connect millions of animal advocates around the globe, successfully uniting the animal welfare movement in celebration of this special day. A new website is currently under construction with the support of a company in Sri Lanka and a grant from Lush Cosmetics.
Many of the animal advocates that get involved in World Animal Day are from small, grass roots groups that are operating on a shoestring. This new platform will provide them with resources they wouldn’t normally be able to afford, including their own microsite, campaigning tools, social media integration, petition and appeal tools, and access to voluntary help with their work. No matter how diverse the problem, having a central reference point for help, networking and promotional tools will facilitate and greatly improve the chance of progress being made. Standing united with animal advocates around the world makes us a formidable force. Together we can help create a new culture of respect and sensitivity, to make this world a fairer place for all living creatures. Click here to see a short video about World Animal Day.
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