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On Wednesdays we wear nothing: Why a packaging-free beauty routine is the future

You don’t have to take your clothes off to have a good time, but stripping your beauty routine down to the nuddy is a great way to make a positive impact on the environment.

It’s 7am and you roll out of bed and into the bathroom. How many pieces of packaging do you use, recycle, and even throw away? Toothpaste, shower gel, shampoo, conditioner, body scrub, mascara tube, eyeliner pen, foundation bottle, deodorant can, hair wax pot - it mounts up.

Even in a relatively small space of time, us humans come in contact with plastic and packaging almost constantly. What’s more, the packaging we buy is often thrown away as soon as we unwrap it - in fact according to Mintel 42% of consumers do just that. A staggering figure, especially when you consider it takes up to 500 years for a single piece of plastic to decompose naturally.

For that reason, reducing the amount of packaging in Lush products is a driving factor in product invention, and is why you’ll see a whole host of new and reimagined cosmetic products in the coming weeks, months and years.

Product inventor and Lush co founder, Mark Constantine, explains: “Providing personal service is the best environmental practice. If we can get you connected to the appropriate product for your needs, you get really good value for money, we get a regular customer, the consumption of unneeded product and packaging falls, and money is no longer wasted.”

Buying what you need, and shunning packaged goods, means less waste goes to landfill. The average person throws away around 50 disposable razors each year. Simply switching to reusable options can save tons of waste ending up in landfill, and help towards reducing the amount of rubbish entering our oceans every day.  

What’s more it can save you money - on average 16% of the price you pay for a product is spent on its packaging. Swapping to a starkers beauty routine means you get more bang for your buck - and don’t pay extra for the privilege of recycling a piece of plastic.

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