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Welcome to Lush Oxford Street

We're opening doors in more ways than one. After months of build up, product innovation and cryptic tweets (we’re looking at you, Mark Constantine), the largest Lush Shop in the world opened its doors to you all on the 24th April 2015. Step into wonderland, no ruby slippers required.

Committed to innovation

When hopping over the threshold of Lush Oxford Street, you will be forgiven for momentarily thinking you have fallen down a rabbit hole. Staff who had a sneak peak prior to the grand opening, were treated to the delights of all three floors filled with skin care, hair care, bath bombs, bubble bars, shower rubs, scrubs and gels. With colour greeting you from every angle, co-founder Mark Constantine’s vibrant shirt had to fight valiantly for attention amidst the sea of shiny new things, while Lush co-founder and product inventor, Helen Ambrosen, confessed that she and her fellow co-founders kept ‘having a moment. ’

There are three levels to explore, and with the ground floor hosting an array of new ranges including shampoos, styling creams, face masks, showders, make up, gourmet soaps, shower gels, scrubs and tooth powders, it’s easy to waste a good hour or two simply getting stuck into the products there. Try a treatment out in the on-site Hair Lab, find your perfect lipstick and pose for a picture in the #selfie mirror and delve into the vast variety of new soaps at the fresh counter. Because we really do take bathing to another level, you head upstairs for an explosion of bath bombs, bubbles, oils and Fun. There are plenty of innovative new products (exclusive to Oxford Street for now) to create your perfect bath cocktail with, and a designated area for a little competitive Fun modelling.

To feel a little more zen, a sign on the ground floor invites you to ‘Calm Down’ the steps to the underground spa, perfume and massage section. Here you can sample the finest fragrances and wind down with rich, cocoa buttery massage bars for a little taste of what the spa might hold…. 

A music station allows you to block out the world for a few moments. It is here you can listen to spa soundscapes or sample a selection of artists signed to ECC100 and ECC Records. Curated by Mark Constantine and Lush music guru Simon Emmerson, this eclectic collection of artists takes in a wide range of genres and sounds. ECC Records is home to a diverse bunch of stunning folk musicians while ECC100 serves up beautiful platters of vinyl housed in bespoke artwork with companion USB cards to take home and treasure forever.

Committed to campaigning

Lush's ongoing battle for animal welfare formed an integral part of the day, with staff taking the opportunity to mark the pre-launch of the Oxford Street shop with a new campaign. Passionate staff members and campaigners from animal welfare groups, Common Decency, The League Against Cruel Sports and Animal Aid, united at the shop and proceeded to march through the iconic streets of London in animal masks and suffragette dress. Holding banners demanding ‘Votes For Animals,’ the campaigners wound their way towards Downing Street, while stewards handed out rosettes and asked voters in May 2015's general election to lobby MPs about their stance on animal rights.

Standing on a soapbox step outside Parliament, musician and animal rights advocate, Brian May, rallied the campaigners:  ‘“I believe Britain should be built on compassion and for the last five years there has been no compassion for any species other than humans. Only once every five years do we get the chance to give animals a voice, and we will vote on May 7th for animals and common decency.” Lush Ethics Director, Hilary Jones, added her voice to the protest, saying, “What goes on in that building behind us affects every aspect of our lives. Animals’ lives are controlled by the people in that building and they live and die according to the same people. Please help them.”

A dedicated Oxford Street events space offers a platform for speakers who share the same values as our staff and customers. The first to take to the stage after the Votes For Animals March was actor and animal rights advocate, Peter Egan, who took the opportunity to question party spokesmen on their stance on animal rights in the run up to the 2015 General Election. Labour MP and Shadow Minister for Environment, Food and Rural Affairs, Barry Gardiner, Green Party spokesman and veterinary surgeon, Caroline Allen, UKIP counsellor, Tom Bursnall, and Liberal Democrat spokesperson and House of Lords peer, Baroness Kathryn Parminter all took part in voicing their various policies and answering questions from the audience and twitter users.

Conservative party member, Lorraine Platt, who founded Blue Fox (an organisation lobbying Conservative repeal of the Hunting Act 2003), also had the opportunity to speak, in absence of another Conservative candidate (which Peter Egan had a few things to say about). The following fiery and informative debate was certainly food for thought with the audience taking no prisoners and Twitter questions coming in thick and fast. 

Committed to the Lush Community

This first of our innovative new shops is about being more interactive than ever before. We want you to be able to get products in demo baths, feel them on the skin, try them in the Hair Lab and treat your senses to an experience in our Spa. Follow us on Facebook, Twitter and Instagram, tell us what you want to see in our Soapbox corner, what you want to see on our shelves and what you want us to do in the next decade to come. We celebrate the opening of our largest, most innovative retail space yet, not with a whimper but with a bang.

Keep up with the latest from Lush Oxford Street by following them on social media:




Lush Oxford Street

Lush Oxford Street

Comments (65)

molly spencer

about 2 years ago

Went to this store on New Years Eve, 2018, and had the most amazing experience with Tammy. She showed me all of the products that the UK has that the US doesn't, so of course I was so excited. She was an absolute doll and so helpful! Love this store and how nice everyone was!


about 3 years ago

Today I went to this store with my family and oh my gosh, I was absolutely gobsmacked on how big the place was. The closest store to me is the Watford store and I must say it is a good store but it doesnt have lots in it, when I walked into this store there was 100x more amazing smells, products and good vibes. All the staff are lovely and friendly. If you ever come down to London I would say that this store is a must to come to, even if you are not a huge fan of pampering products you will still enjoy the experience.

about 3 years ago

I'm from Austria and booked the trip to London more or less because of the Oxfordstreet shop. :-) I went there 2 or 3 weeks ago and I had an amazing experience. Everybody was really nice, but Nadine, one of your employees, was exceptionally wonderful. We had the best time and laughed so much together, she consulted me really well and I loved the products I bought at the shop. So please send her my greetings and hopefully we see each other at my next visit.

Lush Customer Care

about 3 years ago


Wow, thanks so much for such a beautiful review, I'm glad you had such a good time! :) Stephen


about 3 years ago

Great customer service, I was in the store last week and a lady called Dash was incredibly helpful.


about 3 years ago

I went this oxford shop last year,it is the first and only one lush shop I went,so amazing! I really lucky.But my country don't have lush,which is so pity,it is very inconvenient for me to buy lush products and more expensive Hope I can go again in the future


about 4 years ago

It was such a great experience to visit this store with all theese kindly sales assistance, they have got so much patience for the whole two hours i stayed there. Flight is booked and will come back in february :-)


about 4 years ago

Heart broken that of all the things I bought on my London trip my absolute most favourite (Sacred Lotus bath bomb) is exclusive and I can't get it online or anywhere at all, because it was totally anihilated when I tried to take it home to Belfast with me :( really TRULY hope this makes it to our store eventually. (I may have shed a tear or two).
Hello! I am interested in visiting this store on the 3rd August. What exclusive products are there at this time? Are there any events on this date too? I am very excited because normally I go to Lush Lakeside or Lush Colchester. Will I be able to get the products I like? I have a very long shopping list (Dark Angels, guardians of the forest, dragons egg, no drought, rainbow fun, think pink, ickle baby bot, yoga bomb, the experimentor, intergalactic and Sakura)? Any other exclusives to this store you recommend I try? Most of the stuff I want is on my wish list ;) are all of these products listed above available in this store? Thanks!

Kristine Phillips

about 4 years ago

Wow, it's huge and beautiful. I wish I lived in England or could afford to visit just so I can shop at this store. The Lush stores in the shopping malls in New Jersey are so tiny, you can barely move through the store.