Protecting and soothing
Blueberries are high in vitamins A, C, and E, which are antioxidants that are said to help protect the skin from damage and also help to promote cell repair and growth, rejuvenating the skin and giving a gorgeous glow. They are also an excellent source of essential fatty acids, which help to regulate moisture, while their high tannin content gives them antiseptic qualities.
Lush buys blueberries from a farm in Dorset, where they are handpicked daily from June to September and whisked straight to the factory, where they are mulched into products. However, as the UK season is so short, it does mean the blueberries have to be frozen for use outside of harvesting time, so the berries are fast-frozen as soon as they are freshly picked. Blueberries, unlike other fresh ingredients, still perform the same when frozen: they retain their colour, nutrients and their scrumptious plumpness.
The freezing of the blueberries is done in order to reduce the need, where possible, to fly soft fruit in, allowing the support of a local business all year round while also giving Lush the chance to be sure of the growing conditions, and know that they will arrive ripe and in perfect condition.
We buy a mixture of berries that make the short journey up the road to our factory once or twice a week while the fruit is in season. To reduce the need to fly fresh fruit in, we freeze what we think we will need outside of the growing season, fast-freezing them as soon as they are picked. Blueberries are unlike other fruits in that they freeze beautifully, retaining their plumpness, their distinctive colour, and most importantly, their nutrients.
Outside of the British blueberry season, whenever we need to use these soft berries, we gently thaw a frozen batch in the fridge overnight. By morning, our chilled blueberries are just as good as if they’d come straight from the farm that day, and are ready to be mulched into our products.
We’re pleased we can support a local grower year round, giving them an income beyond the short season. It also means we know exactly how they’re being grown, and that we’re getting prime, ripe berries that reach us in perfect condition from their short journey.