Absorbent and cleansing
Fuller’s Earth is a sedimentary clay that absorbs excess oil on the skin and provides a deep, gentle and effective cleanse.
Historically, English textile workers, or “fullers” as they were once called, would clean raw wool by kneading it in a mixture of water and fine earth. The ‘earth’ consisted of a number of clays. This process cleaned the fibres by absorbing dirt, oil and other contaminants. Modern fuller’s earth is fine-grained, crumbly and has higher water content.
Build stronger hair with the help of green olives. Rich in vitamin E, fatty acids and antioxidants, these juicy fruits are superbly rich and moisturising for the hair. Used in Montalbano shampoo bar to improve the tensile strength and elasticity of the hair strands, green olives protect against damage, meaning hair is less likely to snap when you brush. Go on, flex your hair muscles!
Hair loves henna! From the Lawsonia inermis tree, this universal product can not only be used as a natural dye, it can also be used as an addition to hair moisturisers and conditioners. For colour, the leaves of the tree are dried and powdered, then used in addition with other natural dyes to alter the shade. Alternatively, a smaller amount can be used as a conditioning agent in treatments, coating the hair strands with a protective film to give them shine, whilst adding body, condition and enhancing natural highlights, without colour. This can be found in Jasmine And Henna Fluff-Ease, a pre-wash treatment which adds a dazzling amount of shine.
For soft and moisturised locks, choose products that contain honey. A natural humectant, it helps hair to attain and lock in moisture while its antibacterial and anti-inflammatory qualities work to cleanse and calm at the same time. Undiluted honey is also a natural preservative, which means it can last for years and helps to naturally prolong your product's shelf-life. Oozing with honey, Fairly Traded Honey is a treacly shampoo that adds softness and shine to porous hair. Step into the limelight and take a bow.
Protein packed and full of vitamins and minerals, Irish moss is a hair enhancing seaweed armed with the tools to give you magnificent locks. When combined with water, it forms a deeply conditioning gel to coat the hair, strengthening it and delivering wow-factor shine whilst providing products with a luxurious texture. Working with sea salt in the solid shampoo bar Seanik, Irish moss gently cleanses the hair and soothes the scalp for satiny, carefree hair which is full of body and vibrance.
From the seeds of the jojoba shrub comes jojoba oil, a lightweight oil that protects hair from breakage and helps speed up hair growth by delivering condition to each strand and cleansing the follicles of excess sebum (skin’s natural oil). Jojoba oil makes hair more manageable, strengthens, brings brilliant shine and conditions deeply without weighing it down, as seen in Retread, a restorative pitstop for hair, where jojoba oil restores moisture.
Enzymic kiwi helps to cleanse away excess oil without drying out the hair. High in the minerals zinc, magnesium and phosphorous which help to boost blood circulation to the roots of the hair, kiwi strengthens hair from the roots and adds shine by flattening the hair cuticles so that they reflect more light. Additionally, vitamin C supports the scalp in absorbing nutrients while vitamin E can help to repair damaged hair follicles, promoting regrowth. Used in I Love Juicy shampoo, citrusy kiwi refreshes your tresses to leave them squeaky clean. Just a squeeze of kiwi makes glossy hair a breeze.
Deeply hydrating, the rich nature of lanolin makes it ideal for thick or very curly hair which needs some extra TLC. Extracted from raw wool, this waxy substance is effective at moisturising the scalp, has a protective quality and resembles our skin’s own oil. Used in many hair treatments, lanolin quenches thirsty locks and leaves them feeling ultra conditioned. You’ll find lanolin in the American Cream Shampoo where it coats the hair, improving tensile strength to prevent breakage.
Aside from its bewitching scent, lavender is also brilliant at working in harmony with your hair’s needs. Balancing sebum production, it can increase blood flow to the scalp, helping to feed the roots of the hair - the first step towards healthy hair growth. Additionally, dreamy lavender has a calming effect on the mind, helping to reduce anxiety and promote sleep. If you’re in search of a lightweight conditioner that will still care for the scalp, try Veganese on for size; this gentle conditioner will ensure your locks stay bouncy but delivers plenty of TLC to the scalp.
A lemon twist may just be what your hair has missed. Lemons are full of vitamin C, which makes them a great natural cleanser. They will gently remove excess oil without stripping your hair of the good stuff it needs to stay looking great. What’s more, lemons are astringent, which means they encourage the hair cuticles to flatten and reflect more light, giving the impression of shinier hair. This citrus juice is also used as a natural way to lighten and brighten fair hair. A squeeze of lemon helps bring maximum shine in Big, a shine-enhancing shampoo that will really pump up your hair’s volume.
Packed with essential vitamins and minerals that are fundamental to happy hair, linseed is both protective and highly moisturising. Vitamin E helps to maintain a balanced scalp, whilst vitamin C helps increase collagen production which promotes healthy hair growth. High in omega-3 fatty acids and rich in protein, linseed works to strengthen each strand and leave it glossy and hydrated. Try products like Sugar Daddy-O solid conditioner to see just how beautifully linseed infusion calms the scalp and protects the hair from damage.
Enzymic mango oil helps to cleanse the scalp and hair, improving shine by smoothing the hair cuticles down so that they reflect more light. With a sunny and uplifting scent, mango juice has a cleansing and refreshing effect on the scalp, leaving you with radiant tresses. Mango juice gives hair some bounce, whilst vitamins E and B12 can help to stimulate hair growth and improve tensile strength. Used in I Love Juicy; a deeply cleansing shampoo with a seriously fruity scent, it works to cleanse away excess oil for magnificent shine.
Toning and calming for the scalp and hair, neroli is renowned for its fine, sunny fragrance and ability to improve skin elasticity by repairing and rejuvenating. Additionally, neroli is scientifically proven to increase serotonin production in the brain which makes us feel happy and content, meaning it’s the ultimate mood-booster. Lift your hair and your spirits with a spritz of Sea Spray; a fresh and floral hair mist that’ll help encourage those beachy waves.
Float like a butterfly, sting like a nettle leaf! Don't worry, nettle has a surprisingly balancing effect on the scalp, encouraging new hair growth and helping to reduce hair loss. Lather up with New shampoo bar, where nettle partners up with tingly peppermint infusion to boost blood flow to the roots and stimulate your hair follicles.
While making yourself a delicious cuppa, add splash of oat milk into your hair routine to leave your mane feeling soft and supreme. This dreamy ingredient is packed with natural vitamins A, B and E to keep those locks strong and healthy, and contains beta-gluten which forms a fine, protective film on the hair and penetrates each strand to deeply moisturise. Oat milk is particularly beneficial for textured hair and a key ingredient in R&B: a beautifully rich moisturiser that will butter-up a thirsty fro and soothe the scalp.
Want to bring your hair back down to earth? Pine oil, which is extracted from the twigs and needles of the pine tree by steam distillation, is just as refreshing for the scalp as it is for your mind. Used in Karma Komba - a solid, naked shampoo bar, this fragrant oil is excellent for calming the scalp and leaving hair feeling refreshed and perfectly perfumed.
Give your hair and scalp a tropical kiss with enzymic pineapple juice - an ingredient rich in alpha hydroxy acids, or AHAs, which act as a natural exfoliant on the skin. When used in shampoos such as Rehab, pineapple juice deeply cleanses and refreshes the scalp, as well as adding shine to the hair.
Invigorating peppermint has a high menthol content to boost circulation, stimulate the hair follicles and leave your skin feeling tingly-fresh. It’s also naturally astringent which helps to regulate the scalp’s oil production and and can disrupt the hair fall cycle, prolonging the process of hair fall, meaning hair is retained within the scalp for a longer period. Pack on a treatment like Roots to really feel the benefits of this cooling, stimulating herb and give your scalp a thorough MOT.
With a delicate and sweet fragrance, rose oil can be used to balance and soothe the scalp as well as beautifully perfume the hair. Damask roses are picked at dawn in Senir, Turkey, where the oil is then extracted from the rose petals through a process of steam distillation. Try Jason and The Argan Oil shampoo bar and Happy Happy Joy Joy conditioner for a perfectly perfumed do.
Take your mind and scalp on a trip to Mediterranean gardens where the precious rosemary herb blooms. This dry herb can be added to boiling water to make an infusion that deeply cleanses the skin and stimulates and improves circulation to the scalp - and its woody aroma helps aid relaxation too. To give your scalp a really thorough deep clean, opt for Jumping Juniper: a reviving blend of rosemary, lemon and lime to cleanse and impart shine.
This fatty acid occurs naturally in eggs, soybeans, sunflower and rapeseed oils and other whole grains and legumes. Lecithin helps to soften your hair, while also encouraging the absorption of other ingredients, leaving you with a happy, healthy mane and works as an antistatic, improving the manageability of the hair. It can be found in products like Blousey, a rich shampoo to go bananas for which cares for the hair by giving it lashings of hydration.
Sweet orange oil
To revitalise the hair, why not choose a product packed with sweet orange oil? Its uplifting and cheerful fragrance will have your hair smelling fresh and zesty while having an enzymic and cleansing effect on the scalp. Brazilliant is a tropical shampoo bar oozing with orange oil to give vibrancy and gloss to the hair.
Get your scalp into mint condition with invigorating spearmint oil. Found in Roots, a refreshing and moisturising scalp treatment, this essential oil helps to balance the scalp and draws nutrients to the roots of the hair. The tingly-fresh feeling is an added bonus.
Embrace the golden tones in your hair with the most expensive spice in town. With its honey-sweet aroma, saffron infusion helps to enhance lighter tones in the hair, meaning it’s great for those with blonde or grey hair. This exotic ingredient can be found in Marilyn, a light, pre-wash treatment that boosts your inner bombshell by brightening your locks and banishing brassiness.
Luxurious Fair Trade shea butter from Bolgantanga, Ghana gives softness and moisture to the hair and scalp, hydrating from root to tip. The women of Bongo Soe expertly whip and knead large pans of liquor which form a dense layer of beautiful shea butter ready to feed the hair. To give your hair a really good dose of hydration, opt for Godiva; a conditioning shampoo bar that cleanses, hydrates and leaves an enchanting jasmine scent.
For beachy waves all year round why not make a match with sea salt? Coarse sea salt is packed with minerals that occur naturally in seawater and will soften and condition your hair leaving it fuller and bouncier than ever. Additionally, it’s full of nutrients to keep your hair and scalp looking and feeling healthy. Flakes of coarse sea salt, which can be found in Big shampoo, also help to combat the effects of soft water (which can leave hair flat) and promote a shiny, voluptuous, mermaid mane.
Toothed wrack seaweed
Toothed wrack seaweed from Poole harbour, Dorset, is jam-packed with vitamins and minerals that form a protective barrier on the hair and skin, helping both to retain moisture. Found in Big solid conditioner, it lightly coats and hydrates the hair without weighing it down, meaning you can turn up the volume.
Tend to your sweet tooth with vanilla - a beguiling perfume ingredient that manages to be both comforting and sensual at once. American Cream conditioner is full of this delicious and comforting spice to leave your hair smelling good enough to eat.
Not only a grounding essential oil for the mind; vetivert oil has a warming, reviving effect on the scalp and encourages cell regeneration. It also has a deliciously earthy and smoky perfume you’ll find hints of in Curly Wurly; a rich coconut shampoo that deeply cleanses and defines ringlets to make you go coco loco for curls.
Violet leaf absolute
Perfume your hair with sweet, grassy-green violet notes to really turn heads. A spritz of
Sunny Day hair styling spray will fragrance your ‘fro and keep your locks sleek when the humidity’s rising. Violet’s antiseptic qualities also make it a magnificent refresher for the scalp in Retread; a protein-packed conditioner that strengthens hair.
The best thing since sliced bread, wheatgerm oil is rich in linoleic acid which helps the skin to retain moisture and anti-inflammatory vitamin E which soothes the scalp. This wholesome ingredient can be found in Jasmine and Henna Fluff-Ease, a hair treatment that helps tame your mane by adding body, shine and strength, and nourishes and hydrates the scalp.
A sweet, heady oil extracted from the flowers of the ylang ylang plant, this luxurious ingredient gives a rich, sensual perfume to the hair and has a balancing effect on the skin and scalp. Try it in Sunny Day anti-static hair detangler, for deliciously sleek and florally perfumed locks.