Repairing and protecting
Hydrolysed wheat gluten helps to temporarily protect and repair each hair strand. It is attracted to keratin (the protein in the hair) covering the strand and sticking to it so the split ends come back together again.
Hydrolysed wheat gluten is a powder derived from wheat through a chemical process called hydrolysis, which involves the reaction of the substance (in this case wheat gluten) with water and an acid. The process is necessary to make the wheat proteins small enough to access keratin through cuticles breakage.
The proteins will increase the tensile strength of the hair to make it less susceptible to breakage. It also adds volume, texture and condition to the hair, preventing it from drying out and leaving it soft and silky.
Lush purchase this material from a manufacturer in Barcelona (Spain) specialising in natural active ingredients and botanical extracts.