Ethylhexyl methoxycinnamate is also known as octyl methoxycinnamate. It is a clear, liquid compound that absorbs UVB light and protects against burning rays. It has been safely tested, and extensively used, in cosmetics and sunscreens for decades.
We include it with butyl methoxydibenzoylmethane, which protects the skin from UVA rays. This gives wide-ranging protection in our sun protection products. They shield the skin from the sun's damaging effects.
Ethylhexyl methoxycinnamate and butyl methoxydibenzoylmethane in combination shield the skin from the damaging effects of the sun.
Different frequencies of ultraviolet (UV) light can cause different types of damage to our skin. UVB rays cause burning and the redness experienced from too much unprotected exposure to the sun. UVB encourages our skin to produce melanin, the pigment that gives your skin its natural colour. When skin begins to tan, it is a sign of damage and melanin is produced to protect skin.
UVA exposure penetrates the layers of the skin very deeply, contributing to the undesirable effects associated with ageing. It causes deterioration of collagen and elastin fibres, causing the skin's support to collapse from the inside. This leads to wrinkles on the surface of the skin. Butyl methoxydibenzoylmethane protects against damaging UVA rays.
The sun protection factor listed in sunscreen products refers to protection from UVB light, not UVA.
Japan was the first country to have an official method for displaying a UVA protection factor, which came into effect in 1996. It uses human volunteers to establish a darkening of the skin, or Persistent Pigment Darkening. The visible effects of UVA are quite subtle, as opposed to the redness caused by UVB, which is why it is not easy to quantify. So far, the EU has only issued guidelines similar to Japan's.
Our products have SPF factor testing for UVB and UVA established by an independent laboratory in New York.
Sunshine makes us happy and allows our bodies to produce vitamin D. Like anything else, however, sunshine must be enjoyed in moderation. Over exposure can lead to skin cancer and premature ageing. We use sunscreens with care and consideration in our products. They are combined with natural ingredients, such as fresh fruits, herbs and flowers, to protect and care for the skin.