Brightens and softens



Brightens and softens

Daddy-O works to add volume and shine to your hair. It’s the lemon and organic lime juice which allow the cuticles to lie flat and reflect more light, helping the hair to shine. We've created an infusion from toothed wrack seaweed and organic lemons, that cleanses and softens. Extra virgin coconut oil hydrates the hair, whilst fine sea salt gets to work by to softening and giving body to your hair. What makes this extra special is that it can revive your silver and blonde tones. 

Reagan B

About 3 months ago

love love love this shampoo! It works great with my hair and smells amazing

24 Ingredients
Refreshing and rejuvenating
Uplifting and cleansing

*occurs naturally in essential oils.

We do not test our finished products on animals. We also only purchase from ingredient suppliers who do not test on animals. More.

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272 Reviews
4.5 Average rating
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39 / 72 people found this helpful


About 5 years ago

Nice smelling purple stuff! The colour is a bit scary to begin with as you wonder what colour your hair will end up! But no need to panic! Smells like parma violets as has been said previously but I like that. My only negative is that I can't use it frequently as my sensitive scalp doesn't care for it much, but I get away with using it once a week without a reaction. Gives me an excuse to buy and use more than one lush shampoo!

Top Rated

5/5 stars


About 3 weeks ago

I'm completely in love with this shampoo I wasn't sure when I first started using this if it would work for me, my hair is long, thick, curly and wavy so its a difficult one to tame, with high street brand shampoo I use a ton of conditioner and often feel like my hair is dried out but with this its amazing. It doesn't dry out your hair it nourishes it, I don't need to use a conditioner with this one either and the smell is amazing. If I take a bath the night before work I can smell it when I go to bed, when I get up in the morning and pretty much all day ill catch the smell of it.

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1 day ago


About 1 day ago

When I first bought this shampoo I bought it mainly to brighten my blonde and neutralise brassy tones. Instead of this, it turned my hair pastel pink! I’m not very perturbed about this as I do like to dye my hair pink occasionally, it just wasn’t what I expected. Love the smell and the feel of it on my hair though! Overall it could be a bit more moisturising for my hair type and I didn’t expect the pink hair but I would definitely buy it again.

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