Grassroots

A floral fragrance that does a whole lot of good. With every purchase of Grassroots charity perfume, we donate 100% of the proceeds (minus VAT) to grassroots charities and campaigns working in the areas of animal protection, human rights and environmental protection.

How to use:
At first spritz soft floral notes reveal themselves, before warm undertones unfurl. Four essential oils work in accord, each with their own unique story. A perfume that contributes to ecological and social health throughout the value chain, Grassroots is a fragrance with a conscience.

Many of Grassroots’ ingredients are sourced from farming communities that incorporate regenerative design systems such as Permaculture, Agroforestry and Agroecology into their work. The sensitive balance of rose-like Kenyan geranium, uplifting Ghanaian ylang ylang, Madagascan vanilla and fragrant rosewood is held in organic ethanol, so that you can smell good while doing good.

This perfume features a cork scent cube. Inspired by the regeneratively grown materials used within the Grassroots perfume, we incorporate a carbon-positive packing alongside the perfume. Spritz the cork and let the fragrance lightly scent the room.