Brightens and softens

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Brightens and softens

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This violet scented purple shampoo will leave your hair feeling healthy and looking bright, not brassy. Perfect for those with blonde or grey hair.


“This might literally be my desert island product - I have bleached blonde hair and this shampoo makes it so lovely and pale, no yellowy bits and it smells absolutely divine, which lasts for ages in my hair (just like parma violets!)... it's really nice and light and volumey. Love love love! - Joyinns

“I have bleached hair that can feel really dry. This shampoo makes my hair really soft and hydrated. It stops my hair from going yellowy and it retains the cool tones which I prefer. It lathers up really well which means a little bit goes a long way.” - charliehunt2106

How To Use:

Lather up in a violet-scented dream of shine-enhancing ingredients then rinse away thoroughly.

These products are deliberately pigmented in order to tone the hair, so to use carefully and rinse surfaces well immediately.


About 10 months ago

I have short, fine, bleach blonde hair and am naturally fair anyway. Bought this in 100g as was looking for a cruelty free toning shampoo to try. So far I am very impressed. It smells like Parma violets but isn't too over powering, has left my hair with a beautiful silvery tone and even after 14hours since washing, it looks...

25 Ingredients
Antibacterial and astringent
Uplifting and sunny

*occurs naturally in essential oils.

We do not test our finished products on animals. We also only purchase from ingredient suppliers who do not test on animals. More.

Related Article
How to care for blonde hair
346 Reviews
4.4 Average rating
Most Helpful

39 / 72 people found this helpful


About 7 years ago

Nice smelling purple stuff! The colour is a bit scary to begin with as you wonder what colour your hair will end up! But no need to panic! Smells like parma violets as has been said previously but I like that. My only negative is that I can't use it frequently as my sensitive scalp doesn't care for it much, but I get away with using it once a week without a reaction. Gives me an excuse to buy and use more than one lush shampoo!

Top Rated

5/5 stars


About 3 months ago

I received a free sample of Daddy-O, and even though I don’t have blonde hair, I just had to purchase a full bottle because the smell is beautiful. The violet makes me think of parma violets and I can’t stop sniffing my hair after using!
The fragrance is much stronger than the shampoo bars I normally would use.
I have natural dark brown wavy hair and was worried the strong colour would have a weird effect, but there is no toning (thankfully). My hair looks shinier than ever!
Highly recommend for brunettes too!


2 months ago


About 2 months ago

if i could give this 0 stars, i would. i have really thick, straight hair and this didn’t work at all. this is the shampoo that caused my dandruff and left my hair feeling like rubber. it took so long for my hair to return back to normal, and numerous different shampoos. i personally think it smells like a grandma and it just didn’t work for me.

346 Reviews
Most Recent
  • Most Recent
  • Most Helpful
  • Top Rated
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